I’ll admit I’m a bit of a luddite when it comes to jumping on the Web 2.0 bandwagon. So it may come as a surprise to some that this is my first ever “Blog". Don’t get me wrong; I’m far from being a technophobe on any level, with the goal of producing somewhat delicious irony for my blog’s title...
O2 has been using the below ad for a while now, so I’m guessing it must be quite effective, particularly as Orange has a similar ad too. It’s an application form for a free mobile sim card embedded into the Flash advert itself. There is no landing page conversion because conversions happen in the advert...
So yes, I'm jumping on a bandwagon and my title should get me on their feed when we announce this blog post on Twitter later today. And obviously I'm mature enough to refrain from saying that they're the root of all evil, taste of acid or that the old TV ads where the woman whispered 'taste...
The internet is a hugely disjointed and messy place. How many logins do you have? How many times do you have to enter payment details? There’s only one ‘you’ so it seems ridiculous that you have to do all the leg work on the internet. Companies try to make processes simpler and Microsoft has done a good...
“An extraordinary, almost unimaginable sequence of events” says Mervyn King, Governor of the Bank of England commenting on the past weeks' goings on in the global financial markets. Which do you prefer – the culture of blame, or the culture of coping? Weak people immediately point the finger at others...
God knows how much the new St Pancras station cost but what a joy it is to arrive at every morning. The hotel clock tower peering through the ‘shed’, the beautiful restoration, the plethora of eateries and of course Fat Face for a cheeky browse (on the way home of course). Everything oozes of respect...
Although possibly a little late to hop on the bandwagon, I'm currently obsessed with widgets. Not obsessed to the extent that I actually use that many you understand, but in terms of what they represent for the future of advertising - not just online - i think they're pretty spot on. However...
Speaking at Ad tech today, we discussed how the shape of the new media agencies is changing again. I love this business. Because no sooner have you sorted out your organisation to cope with the client demands as is, you need to reorganise because the industry has changed again. Brand utility is the latest...
BBC Worldwide have launched a nice series of multi-platform branded widgets for Top Gear , Radio Times and Good Food . Good stuff... Subscribe to Advertising 2.0 by email or RSS
I've been hearing really good things about Topshop's new Facebook app that Poke have built for them (see Marketing's article ) - however, I've not tried it out as I'd face the derision of my male friends. Can any girls out there who've used it leave some feedback in the comments...
