You're going to be bombarded with lots of buzzwords in this post - don't be put off. By the end, you'll have a vision of the future of the web you never thought possible. Let's start with Alisa Leonard-Hansen 's presentation explaining portable social graphs: Now, let's move on...
Tribal DDB launched VW's new website today, which VW have spent millions on , and it's looking good. This follows on from AKQA's new site for Fiat back in July , which is similarly endowed with 3D & configurator goodness. Will all the other manufacturers be forced to follow suit? I think...
Following on from my two posts on the subject of microsites last year, Andrew Walmsley has piled in : They dilute brand equity and perform poorly in search. They might look attractive in a conventional advertising sense, but they frequently fail to deliver in digital terms. Subscribe to Advertising 2...
Graham Charlton : It is vitally important for etailers to constantly monitor their websites, looking for ways to improve the user experience, with the aim of increasing conversion rates. Read on . Subscribe to Advertising 2.0 by email or RSS
David Armano has an inspired rant against the flash microsite mindset : There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats. Not only is much of their content easier to find on the Web - it's engaging, relevant, and the people who...
Elliott Smith on what could be an emerging trend in some web design circles, the use of full motion video as a background - a kind of moving desktop wallpaper, over which information is laid. Interesting to note Euro RSCG 4D used this approach with their recent 207 GTi site for Peugeot . Subscribe to...
A useful reminder from Jacob Nielsen that : users visiting a new site spend an average of 30 seconds on the homepage and less than 2 minutes on the entire site before deciding to abandon it (they spend a bit more time if they decide to stay on a site, but still only 4 minutes on average). He goes on...
Greg Kelton shares the benefits of his experience : When it comes to creating effective website pages, less is often more. This realisation, as with many of the results of multivariable tests I run every day, is actually quite counter intuitive. It’s very hard to resist the urge to fill every inch...
AKQA have just launched a new website for Fiat - an impressive 3D broadband experience, along with voiceovers and full screen video. So, does it stack up? Well, although you'll have seen similar if you've been checking out car microsites, for example the Honda Civic 's and the more recent...
We all know building accessible websites is important, and that there's legislation* and corporate guidelines that enforce it. However, have you ever wondered what it's actually like for the target audience? NMA interviewed a cross-section of disabled people to discover how digital media fit...
