Earlier in the week, comScore released their latest figures on European social network usage , which Neville then kindly graphed in Excel for us all : Graph showing percentage of each country’s internet population using social networks A pretty astounding chart that shows social media's impact isn't...
Compared to the graph covering the 12 months up until January, that’s astounding growth (as that itself was just a few weeks ago ): To quote Hitwise’s Robin Goad : Last week Twitter became one of the 100 most visited websites in the UK for the first time. It ranked 91st, placing above online heavyweights...
Following on from our recent compendium of social media traffic growth , Robin Goad has posted Hitwise’s latest stats about Twitter’s phenomenal growth in the UK : Twitter was one of the fastest growing websites in the UK last year, and it shows no signs of slowing down. If anything, the service is even...
An almost unbelievable couple of graphs from Robin Goad at Hitwise , the first showing that 10.09% of all UK internet visits last week were to 'Social Networking and Forums'. And the second showing Facebook's inexorable growth. There's some more in depth data available in Hitwise's...
Latest research in from the IAB : Of the premium luxury consumers, 72 per cent purchased goods as a result of seeing an internet advert, followed closely by magazines (70 per cent) and television (62 per cent), emphasising the need for further integration in luxury goods campaigns. Subscribe to Advertising...
As a direct reposnse medium, perhaps. A recent study shows that : Heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. Heavy clickers are not representative of the general public. This is backed up by... ... other research from last year : Ninety-nine...
A wake up-call for the complacent PR industry : Pollsters surveyed 1,000 people - Among those aged 15 to 44, it found that 45 per cent read online news on a daily basis. Only 38 per cent of this age group read national newspapers every day. The figures are the starkest warning yet to the industry...
Mark Sweney : The biggest winner, according to figures from Nielsen Online, has been Google-owned YouTube, which showed an 18% traffic surge in the two months since the writers' strike began in November, compared to September and October. A separate US report, The Pew Internet and American Life Project...
Alex Burmaster, European internet analyst at Nielsen Online : Six out of every ten of your potential consumers will trust the recommendation of someone they don't know when it comes to deciding which of your products or services to buy. They're more likely to trust these than your brand website...
We're seeing numbers like this in most surveys that come out on the subject, but few surveys have the international reach and sample size of the Nielsen Global Consumer Study. The results show that while 78% of people trust offline Word of Mouth recommendations, and 61% trust online Word of Mouth...
