Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic : Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show, new product demos and press conferences. Unlike the...
The results of February's Creative Showcase have just been announced - Tribal DDB with Volkswagen's new website won this month, with LMFM's Keep Discovering for Emirates coming in second and Lowe Brindfors's Le Passage for Artois taking third. Subscribe to Advertising 2.0 by email or...
The perfect way to loose half an hour of a rainy Sunday afternoon - go play ... [ via ] Subscribe to Advertising 2.0 by email or RSS
Another month, another Creative Showcase. January's winners are (cue drum roll)... AKQA's Supersonic for Nike took the top prize, with AIS' Staff Blaster coming in second and Profero's Class A for FRANK taking third. Subscribe to Advertising 2.0 by email or RSS
A year ago, Cadbury's UK chocolate business was reeling from a salmonella-related product recall that had wiped £30m off sales, provoked a £1m fine and damaged the group's reputation. And then came Fallon's Gorilla which : boosted sales of Dairy Milk by 9% from when it first aired...
BBC Worldwide have launched a nice series of multi-platform branded widgets for Top Gear , Radio Times and Good Food . Good stuff... Subscribe to Advertising 2.0 by email or RSS
Contagious reports : By taking the Skins brand into people’s real worlds, not only do a loyal community get to feel like we’re doing something for them, we get back what we spend in media value. Subscribe to Advertising 2.0 by email or RSS
Tribal DDB launched VW's new website today, which VW have spent millions on , and it's looking good. This follows on from AKQA's new site for Fiat back in July , which is similarly endowed with 3D & configurator goodness. Will all the other manufacturers be forced to follow suit? I think...
Lloyd Gofton writes glowingly of Coca-Cola's new corporate blog . As you can see in the comments, I disagree. What do you think? Subscribe to Advertising 2.0 by email or RSS
Profero have put their latest online ads for FRANK on display for all of our perusal , along with an introduction on the Creative Social blog . It's all class A stuff*. * forgive the pun Subscribe to Advertising 2.0 by email or RSS
