Lee McEwan on not re-inventing the wheel : Too many agencies and brands are still adopting a not-invented-here approach rather than using the services that others have developed. As I'm perhaps overly fond of saying, the world doesn't need yet another branded version of MySpace, iTunes, YouTube...
In the wake of the recent launch of Yahoo Pipes , and the resultant insight that as a result the web essentially becomes a giant database that can be queried and remixed in any number of ways , it worth paying attention to some related sites which could have a similar impact - Teqlo , Coghead and Dapper...
Pete Cashmore reports : Yahoo! just went live with Yahoo! Pipes , a service that allows you to create your own mashups. Pipes provides a drag and drop editor that lets you find data sources, mix them up and spit them out - in short, a way to combine feeds in different ways. Examples include an NYTimes...