So after being on the front page on Marketing the week before last, this week we’ve hit the pages of Campaign , with our inclusion in a feature article about, you guessed it, Twitter: Three years into its existence, the recent media frenzy around celebrity Twitterers, including Stephen Fry and Jonathan...
Advertising Age reports on a study of 400 CMOs (that’s Marketing Directors in English): Only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online. The survey comes, however, as big marketers are paying growing...
This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective , the launch of which was covered both by the FT : Two-thirds of advertising agencies are not prepared for the industry changes prompted by...
You're going to be bombarded with lots of buzzwords in this post - don't be put off. By the end, you'll have a vision of the future of the web you never thought possible. Let's start with Alisa Leonard-Hansen 's presentation explaining portable social graphs: Now, let's move on...
One of the eternal questions you hear asked about Twitter , especially by those who don’t use it themselves, is why? Of course, there's a myriad of different answers, but these two films come close to answering the question. The first was put together by Christian Payne ( @Documentally ) and Matt...
Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic : Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show, new product demos and press conferences. Unlike the...
I thought I'd take a crack at compiling a list of five social media New Year's resolutions that apply to all businesses, large and small. If you're wondering why these resolutions are important, find out why my company does what it does or subscribe to our blog . 1. Learn by doing. Reading...
An almost unbelievable couple of graphs from Robin Goad at Hitwise , the first showing that 10.09% of all UK internet visits last week were to 'Social Networking and Forums'. And the second showing Facebook's inexorable growth. There's some more in depth data available in Hitwise's...
Philip Buxton , the former editor of Revolution , has written a great checklist for brands choosing a social media agency : A new approach - since everyone claims to ‘do’ social, look for those seeking to develop new models for approaching it, not those seeking to map on their existing models Technology...
That’s it, the 5th edition of LeWeb , the largest web 2.0 conference in the world, is now over; much has already been said by the likes of The Guardian , about the nonexistent wifi at the event or about how the place was so freezing cold they had a sauna installed at the back. What you probably don’t...
