Marketing have a good article on the latest developments in interactive TV .
Honda ditches 'outdated' iTV Honda, one of the pioneers of interactive TV advertising, is dropping the medium from its media schedule for 2007, claiming that red-button ads are 'clunky' and 'outdated'. The marque's marketing director of seven months, Jeff Dodds, plans to divert...
Marketing reports that UK commercial broadcasters are cutting the cost of running interactive TV (iTV) ad campaigns in an attempt to win over sceptical FMCG and entertainment brand owners . The last breaths of a dying medium? Maybe, maybe not : The Sky View research panel of 20,000 satellite television...
