Altogether have put together a lovely presentation on the potential of digital outdoor, interactive advertising and some other cool stuff - go have a look. Subscribe to Advertising 2.0 by email or RSS
More on digital outdoor from Revolution , including this little titbit: So what we're likely to see is some content that is reminiscent of TV or cinema and a lot creative that draws inspiration from multimedia online ads where sound is generally thought of as intrusive. "At the moment much of...
A good article by Neal Leavitt giving an overview of the Digital Outdoor market . Read it (if you're in to that kind of thing). Subscribe to Advertising 2.0 by email or RSS
Marketing has a good article covering the UK's digital outdoor market : Digital accounts for just 3% of the £933m out-of-home market in the UK, but this proportion is expected to grow to almost 5% this year. In essence, digital panels take the outdoor offering forward on four fronts. First...
More news on the digital agencies encroach on above-the-line tip : Toyota has appointed digital agency de-construct to handle outdoor advertising for its global concept store. The agency will develop multimedia installations, interactive kiosks and integrated activity for the Toyota store in Paris on...
Revolution have a good overview of the current state of digital outdoor . Worth a read. Update: Dennis Sullivan's comment piece on Netimperative and Deborah Bonello's article in NMA are also worth reading. Is it a poster? Or a website? TV or rich media? Digital advertising or above-the-line?...
So there I was, sitting at my desk, eating my lunch and uselessly browsing around the Guardian's website, when I came across this ad. There, on the other side of the screen, was a female version of me, doing exactly the same thing. Make the most of your lunch hour. Use Yell.com to sort your life...
