Another day, another glossy advergame, this time it's a Coke Zero effort and the idea seems to be that coke zero is for real men who can keep three equally irritating women happy simultaneously. In recent weeks similarly excited emails from the design department have heralded the launch of equally...
David Murphy gives a good overview of the current state of the in-game advertising market in this week's Marketing - worth a read if you're interested in that sort of thing... Subscribe to Advertising 2.0 by email or RSS
Gaming is the fastest growing form of entertainment, with a global audience of nearly half a billion people, yet it’s been reported that UK adspend is currently under £10 million. This report from the Internet Advertising Bureau assess the opportunities for advertisers within the gaming space...
Electronic Arts and Endemol have announced the launch of Virtual Me , which: is intended to bridge the gap between traditional TV (how OLD does that sound), videogaming and the internet. A user-friendly tool will help users to create life-like cyber clones or avatars, giving the possibility to be a rock...
Just watch the video Of course, they'll need to release PC and Mac clients. Update: Thanks to Nick in the comments below, here's another video with more detail:
Netanel Jacobsson has details of the making of The Passenger , a Nokia advergame, conceived by HyperHappen . You can bet there's going to be hype about this in the coming weeks. I have to admit, it's a great concept, and is a clever way of demonstrating the product. However, if you actually bother...
BBH have just launched TT Remastered . As Contagious reports : The sleek flash based site includes 14 tracks from emerging artists who each cover a track from their favourite idols, including Electro-Pop band Coco Electrik’s rendition of Soft Cell’s ‘Tainted Love’ and Farrly Purkis’...
Ed Bartlett, a VP at IGA, talks to Spong.com : "Here at IGA, we’ve looked at numerous predictions from major analysts in the industry – including reports from Citi, IDC, Yankee Group, Forrester and SIG – and we can confidently state that the in-game advertising industry should...
"Since the fast-food chain launched a limited-edition collection of three Xbox games in November - Pocketbike Racer, Big Bumpin', Sneak King - sales of BK Value Meals have spiked to bring home meaty profits during the company's second quarter. The world's second-largest burger chain...
