Search results matching tag 'events'

We’re dreaming of a green Christmas

209478 — Fri, 20 Nov 2009 11:12:00 GMT

For all the traditional merriment they embody, Christmas trees are a) awkward to transport and b) terribly depressing when they're discarded in January.

No longer if L.A. landscape architect, Scott Martin, has his way.

Scott founded The Living Christmas Company, which gives L.A. residents the chance to rent a living Christmas tree and have it delivered right to their door.

Unlike regular Christmas trees, around 20 million of which are felled each year in the US, living trees are transplanted, roots and all, into pots for the festive period.

After the holidays, Scott and his team pick up the trees, replant them and nurture them until next year. 

Customers can order a tree from the company's website, and sizes range from 3–8 feet and prices—including delivery and collection by bio-diesel truck—are comparable to those of felled trees.

While the company isn't the first to offer tree rentals for Christmas, it is the first we've seen that lets customers adopt a pine, allowing them to share Christmas with the same tree year after year, watching it grow along with their family.

Adopted trees are tracked by barcode.

The concept will certainly appeal to eco-conscious Angelenos, who may not get a white Christmas, but can now choose a greener one.

Ref. http://www.springwise.com/eco_sustainability/livingchristmas/

Make a celebration

209478 — Thu, 22 Oct 2009 08:17:00 GMT

…and think like The Poetry Society who knitted a giant poem to celebrate its centenary. Revealed in its full glory at the British Library, the eye-popping 13x9m, hand-knitted version of Dylan Thomas’s ‘In my Craft or Sullen Art’ quickly drew an admiring crowd. (Thanks to our resident poet, Laura, for this one.)

The poem is the work of more than 1000 knitters and crocheters worldwide, who furiously clicked needles and hooks throughout September to turn the poem’s individual letters into colourful 12-inch squares.
Judith Palmer, Director of the Poetry Society, said, “We wanted to celebrate the Society’s centenary with a fun, grand-scale project in which many people could participate, that was about ‘poetry’ but also summoned up the idea of ‘society’, to reflect all the thousands of people who’ve kept the Society going since 1909. The time, commitment and creative skills that people have given to this enterprise has been overwhelming.”

Ref. http://www.poetrysociety.org.uk/content/knit/

See you at ad:tech?

878512 — Wed, 26 Sep 2007 08:01:50 GMT

For those of you attending (and up early enough to read your RSS feed before you head off), I'm speaking at ad:tech today in the Monitoring Consumer Conversations Online session at 11:45am (and I'll be talking about starting and joining conversations rather than just monitoring them) - come watch and join in the conversation afterwards. And of course, I'll be at Chinwag's post ad:tech drinks tomorrow night...

^{Subscribe to Advertising 2.0 by} ^email^or^RSS

A short interlude

878512 — Sat, 18 Aug 2007 19:14:40 GMT

I'm now off to Peru and Bolivia for 3 weeks, so you won't be hearing much from me. However, I have handed over the keys to a couple of friends (and ex-colleagues) of mine, who I'm hoping will keep the place ticking over while I'm away. I'll let them introduce themselves, as and when (and if) they post.

See you when I get back.

^{Subscribe to Advertising 2.0 by} ^email^or^RSS

See you tonight?

878512 — Tue, 14 Aug 2007 23:06:17 GMT

I'm off to the E-consultancy / Lemon Studios Summer Party this evening, and I'm sure some of you are too. If so, come and say hi. I'll be the ~~really drunk~~ slightly tipsy one in the corner wittering on about social media to anyone that will listen...

^{Subscribe to Advertising 2.0 by} ^email^or^RSS