Search results matching tag 'TV and the internet'

Online video usage on the up

878512 — Tue, 15 Jan 2008 08:35:09 GMT

The biggest winner, according to figures from Nielsen Online, has been Google-owned YouTube, which showed an 18% traffic surge in the two months since the writers' strike began in November, compared to September and October.
A separate US report, The Pew Internet and American Life Project, found that almost half of the US population that use the internet visited a video-sharing website such as YouTube in 2007. This is up from 33% in 2006.

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Broadcasters woo 'lost generation' in deal with social networking site Bebo

878512 — Sat, 24 Nov 2007 11:07:15 GMT

Some important news I missed last week:

The UK's biggest social networking site announced partnerships with a string of broadcasters, including the BBC, Channel 4, Sky, ITN and CBS, in a move hailed as one of the most significant yet in marrying old and new media.
Traditional broadcasters hope that distributing and marketing their programmes to Bebo's 40 million users will help them reconnect with the so-called "lost TV generation" of 13 to 24-year-olds who make up the social networking site's core audience.

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After Kate Modern, comes Sofia’s Diary

878512 — Mon, 24 Sep 2007 16:21:18 GMT

A new interactive drama series, ‘Sofia’s Diary’ from Sony Pictures Television International is to air on Bebo.com this Autumn. ‘Sofia’s Diary’, is the second interactive drama series to be introduced by Bebo. It follows the success of the recently launched KateModern (more), which attracted over 3 million views in its first eight weeks.

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Dr Who vs. Youtube

878512 — Tue, 18 Sep 2007 12:28:01 GMT

As if from the very pages of the Long Tail itself, comes this little snippet:

On 25 May, 7.7m people in the UK tuned in to watch Doctor Who on BBC One. On the same day, 9.8m people in the UK visited a website owned by Google, of which 2.2m watched at least one video on YouTube.

This time the Dr emerged victorious, but what will happen next time? Read on...

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The open door policy

1731562 — Fri, 07 Sep 2007 13:22:07 GMT

In the same week that Facebook announced it is opening up content to search engines, the internet TV platform Joost has quietly released an API to allow developers to make widgets that will work within the Joost environment.

One take on this is that development of social bookmarking and 'what's similar' features could see Joost become the TV version of Last.fm.

Joost has also acquired OnTheToob, which allows you to create customized channels, interactive tags, and RSS feeds of Joost content.

I expect Joost will allow advertisers into the widget game carefully. Smart agencies representing brands already advertising on Joost are going to want to get involved, but they will need to work out how to add something to the Joost experience, or risk a Facebook style user-backlash.

Meanwhile Joost competitor Veoh is claiming that the very premise of Joost is a closed system. Veoh is launching VeohTV, described as TiVo for the Internet, or distributed Joost. It works by scraping RSS feeds for all available video content on the web. It then presents this video to users in a TV like interface, along with recommendations and targeted advertising.

A potential YouTube killer? Maybe, but they are not the only ones with such lofty ambitions, and being like YouTube brings its own kind of reward.

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Is digital killing TV advertising?

878512 — Thu, 02 Aug 2007 14:47:57 GMT

So the results of Wednesday's IPA debate, "is the digital revolution killing TV advertising?" are in, and although Les Binet won in terms of number of votes, Matt Dyke did swing the audience in his favour (more voted for the proposition after the debate than did at the beginning).

I have to say it was a great evening, both in terms of the quality of the debate, the questions from the floor, and the conversation in the pub afterwards. Rob Forshaw, who chaired the event, has written up a comprehensive synopsis of what was said, and I'd heartily recommend you check out Les' presentation above.

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Sky buys Amstrad

878512 — Tue, 31 Jul 2007 15:46:41 GMT

Mindshare's Simon Andrews with some good analysis of Sky's decision to buy Amstrad:

With over 700k broadband customers Sky can develop hardware that maximise the synergies between (Satellite) TV and the web - defining the sector before new players like Apple and PlayStation emerge as real competitors.

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Where are the Joneses?

878512 — Mon, 18 Jun 2007 08:52:21 GMT

Where are the Joneses? is a "groundbreaking interactive on-line situation comedy", conceived and developed by Imagination and sponsored by Ford. Over to David Bausola, who worked on the project:

the project had to be built upon existing web(2.0) services so that we could take the project to an audience rather than drag people into the project. YouTube is being used for video delivery, Flickr for photos, Wordpress for the blog (where the comedy is ‘played out’) and wikidot (where the audience can collaborate with each other, the actors and their production team). Dapper, Yahoo!Pipes, Facebook, various Google Apps, Twitter etc etc are also used to manage data flow and generate material for the actors to work from. If you like, it’s a ~~UGC~~ authentic media comedy based upon RSS feeds generating free open media.
Such factors begins to blur the answer to ‘what is content?’ We invited Baby Cow to work with us on this because of their ability to produce the highest quality comedy and evolve characters. Their team is headed up by Henry Normal (Steve Coogan’s writer and business partner) and Ali MacPhail (Who was the exec producer on productions such as Nighty Night and The Mighty Boosh). They have helped significantly in demonstrating that media can be produced for both entertainment and marketing, outside the normal broadcasting channels and platforms.
By working with a classic TV production company to create marketing that is based upon the audiences input is the opportunity to give the audience the entertainment they ask for. We are encouraging the audience to take part in the project in any way they wish to. Write scripts, design characters, recommend locations across Europe and if you want to, you can be in the production as a character - you may wish to become a Jones yourself. You can also take the media and ideas and use them for you own benefit.

To be honest, it's too early to tell if this format's going to work (it is reminiscent of KateModern, but again, that's not live yet), but certainly a bold experiment, and very interesting that it's been done by Imagination and not a Glue or a BBH.

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Almost half of Europe's web users watch TV online

878512 — Fri, 04 May 2007 10:46:39 GMT

A study by Motorola found that 45% of European broadband users are already watching TV online, with the flexibility of internet TV being the main attraction. French internet users are watching watch the most online (59% doing so), with Italian and British viewers coming second and third respectively.

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It's TV, but not as you know it

878512 — Tue, 01 May 2007 23:05:21 GMT

ITV have announced they're to start making their programmes available over the internet, both live and up to 30 days after broadcast. informitv has the background:

Within a matter of months, the majority of programmes on the major channels in the United Kingdom are expected to be available legitimately online as either streams or downloads.

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