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  • RE: OMG! Twitter is, like, so 2008

    OMG! Epic FAIL! Rev advises marktrz to waste monez! So, last month's Revolution had an article titled "OMG! Twitter is, like, so 2008", where Trevor Clawson boldly advised marketers to ignore the large swathes of social media people are actually using, branded Twitter as "old news" \(despite its UK traffic trebling in Jan '09 ...
    Posted to Comments on Articles (Forum) by Robin Grant on 01 Mar 2009

  • Brands and Twitter

    So after being on the front page on Marketing the week before last, this week we’ve hit the pages of Campaign, with our inclusion in a feature article about, you guessed it, Twitter: Three years into its existence, the recent media frenzy around celebrity Twitterers, including Stephen Fry and Jonathan Ross, and Barack Obama's ...
    Posted to We Are Social - Advertising 2.0 (Weblog) by Robin Grant on 25 Feb 2009

  • European social network usage

    Earlier in the week, comScore released their latest figures on European social network usage, which Neville then kindly graphed in Excel for us all: Graph showing percentage of each country’s internet population using social networks A pretty astounding chart that shows social media's impact isn't limited just to the US and ...
    Posted to We Are Social - Advertising 2.0 (Weblog) by Robin Grant on 22 Feb 2009

  • re: Twitter’s UK traffic trebles in a month

    Come on - all ethical bloggers should disclose any pertinant relationships when covering related subjects, surely? ;)
    Posted to We Are Social - Advertising 2.0 (Weblog) by Robin Grant on 11 Feb 2009

  • Twitter’s UK traffic trebles in a month

    Compared to the graph covering the 12 months up until January, that’s astounding growth (as that itself was just a few weeks ago): To quote Hitwise’s Robin Goad: Last week Twitter became one of the 100 most visited websites in the UK for the first time. It ranked 91st, placing above online heavyweights such as Expedia UK (96), ...
    Posted to We Are Social - Advertising 2.0 (Weblog) by Robin Grant on 11 Feb 2009

  • re: Twitter should charge business users

    I had quite a long philosophical conversation with Fiona about this when she was writing the article, which is not entirely summed up with the quote above (I've got some work to do on the pithy sound bite front, obviously). The challenge Twitter will face is that there's such a grey line between personal and commercial use. Aside from the ...
    Posted to Gordon's Republic (Weblog) by Robin Grant on 10 Feb 2009

  • RE: Twitter to begin charging brands for commercial use

    I had quite a long philosophical conversation with Fiona about this when she was writing the article, which is not entirely summed up with the quote above \(I've got some work to do on the pithy sound bite front, obviously). The challenge Twitter will face is that there's such a grey line between personal and commercial use. Aside from the ...
    Posted to Comments on Articles (Forum) by Robin Grant on 10 Feb 2009

  • Social media is good for your career

    Advertising Age reports on a study of 400 CMOs (that’s Marketing Directors in English): Only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online.   The survey comes, however, as big marketers are paying growing attention to monitoring and ...
    Posted to We Are Social - Advertising 2.0 (Weblog) by Robin Grant on 27 Jan 2009

  • The future of advertising and agencies

    This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective, the launch of which was covered both by the FT: Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital ...
    Posted to We Are Social - Advertising 2.0 (Weblog) by Robin Grant on 23 Jan 2009

  • Twitter grows 974% in the last 12 months

    Following on from our recent compendium of social media traffic growth, Robin Goad has posted Hitwise’s latest stats about Twitter’s phenomenal growth in the UK: Twitter was one of the fastest growing websites in the UK last year, and it shows no signs of slowing down. If anything, the service is even more popular than our numbers ...
    Posted to We Are Social - Advertising 2.0 (Weblog) by Robin Grant on 21 Jan 2009

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