One of the comments on my last post implied that people who work in advertising shouldn’t be too fussy when it comes to deciding whether or not they wanted to work on certain kinds of accounts… ‘Cos they pay your wages! This drove to write a comment in reply, which I then decided to turn into a post… Here it is…
@media village...Does this mean you would like to see the return of cigarette advertising? I mean if it's all about holding down a job and paying the bills you may as well advertise everything with no restrictions. How about porn, snuff films, gladiator fights to the death, booze for tots?
The point is that right now in the US, as I am sure you know, there is a whole flap about reforming health care, which costs lots more than any other civilized country and delivers some of the worse results. In fact for 47 million with no insurance, it delivers no results. Standing right next to the insurance companies in this fiasco are the drug companies. And right next to them are the agencies, who have made hundreds of millions in the last few years.
As ad agencies we are tasked with encouraging consumers to demand very expensive branded products, when generics for a tenth of the price are just as good. And in a great many cases an aspirin would probably do as much good. I go into this in great detail in The Ubiquitous Persuaders. For some reason Amazon isn’t offering this in the UK… But, as it’s available on Kindle, come January, you’ll be able to get it on your iPhone… And because I am a prince. If anyone wants to read more, I’ll see if Gordon wants to run that health care chapter on BrandRepublic.
I am maximus decimus meridius and I will advertise anything (but chiefly interested in the to the fight to the death business).
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Kevin...
Where the hell do you find this ***?
Cheers/George
George Parker
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