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widgets
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The BBC's new widgets
BBC Worldwide have launched a nice series of multi-platform branded widgets for Top Gear , Radio Times and Good Food . Good stuff... Subscribe to Advertising 2.0 by email or RSS
Posted
Feb 15 2008, 01:06 PM
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Robin Grant
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Topshop's Facebook app
I've been hearing really good things about Topshop's new Facebook app that Poke have built for them (see Marketing's article ) - however, I've not tried it out as I'd face the derision of my male friends. Can any girls out there who've...
Posted
Dec 10 2007, 08:06 AM
by
Robin Grant
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4 comment(s)
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Daft Punk is playing at my house
The French are avid bloggeurs, so it makes sense that rather than create a website to promote their new album, Daft Punk built a widget . One day soon, everyone will do this. [ via ] Subscribe to Advertising 2.0 by email or RSS
Posted
Oct 24 2007, 08:51 PM
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Robin Grant
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The open door policy
In the same week that Facebook announced it is opening up content to search engines, the internet TV platform Joost has quietly released an API to allow developers to make widgets that will work within the Joost environment. One take on this is that development...
Posted
Sep 07 2007, 02:22 PM
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Nathan McDonald
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STA Travel's widgets
Finally, a company that gets it. STA Travel have released a comprehensive set of widgets for people to download to their desktop or to embed either on their blog, start page or their Facebook profile. The fact that this is exceptional rather than ordinary...
Posted
Aug 16 2007, 11:40 AM
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Robin Grant
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Channel 4 launches Big Brother Facebook app
Channel 4 have launched a clever little Facebook app for Big Brother : Once you've downloaded it, you will receive constant updates of the latest news from the House, meaning nothing will happen without you knowing about it. You can support any housemate...
Posted
Aug 13 2007, 06:20 PM
by
Robin Grant
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1 comment(s)
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notable work
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The Facebook ecology
Since the release of Facebook Platform , everyone's being going nuts about Facebook apps. However, there's not been much more than conjecture about what it all means, and little other than the developers site to help you out when building your...
Posted
Jul 25 2007, 03:13 PM
by
Robin Grant
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Facebook Platform
OK, you may have noticed I've developed a bit of a Facebook obsession over the last few weeks , but after Thursday's launch of Facebook Platform , I think it's justified - this marks the beginning of another massive change in the way we think...
Posted
May 29 2007, 08:56 AM
by
Robin Grant
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13 comment(s)
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Facebook to open-up?
The Wall Street Journal carries rumours that today Facebook will unveil: a new strategy to let other companies provide their services on special pages within its popular Web site. These companies will be able to link into Facebook users' networks...
Posted
May 24 2007, 12:20 PM
by
Robin Grant
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1 comment(s)
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Google tests 'Gadget Ads'
Google as begun beta-testing "Gadget Ads" - interactive applications that advertisers can embed into Web pages, which will add a rich media solution to the search giant's suite of products. Subscribe to Advertising 2.0 by email or RSS
Posted
May 05 2007, 01:16 PM
by
Robin Grant
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online advertising
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eBay's widgets
eBay have just launched widgets that allow sellers (and anyone else) to embed auctions on their own website, blog or their profile on social networking sites . They've released three types of widget: One showing item information for an auction listing...
Posted
May 02 2007, 11:29 PM
by
Robin Grant
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Media widgetised
I popped along to the sold out and packed out PR Unspun last night, organised by Chinwag Live - aside from the perilous state of the air conditioning, it was a an interesting event covering how the PR industry needs to come to terms with the rise of social...
Posted
Apr 25 2007, 12:18 PM
by
Robin Grant
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1 comment(s)
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The ROI of marketing on MySpace
How do you quantify the effect of a social network campaign that isn't about direct response? Is it worth creating and promoting a profile page for your campaign or building that widget? Well, the answer seems to be yes. Ad Age reports on a new study...
Posted
Apr 24 2007, 11:03 AM
by
Robin Grant
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The premature death of widgetising
The whole vision of 'widgetising' is based on the premise that if advertisers provide a compelling enough service/content/tool (delete where applicable), people will embed it on their pages, where ever they may be, hence exposing themselves and...
Posted
Apr 17 2007, 02:08 PM
by
Robin Grant
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The wave of widgets spreads
The Washington Post on widgets : The standard internet advertisement is so familiar that most people tune it out: a billboard stripped across the top of a Web site, waiting for consumers to surf by and maybe click on it. Now a young generation of online...
Posted
Apr 15 2007, 11:34 AM
by
Robin Grant
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1 comment(s)
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widgets
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