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7 things Second Life can teach us about marketing

As you may know, I'm not a big fan of Second Life, but Giles Rhys Jones has a good post on 7 things Second Life can teach us about marketing . Subscribe to Advertising 2.0 by email or RSS

Posted Feb 22 2008, 01:09 AM by Robin Grant with | with no comments

Filed under: virtual worlds

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The downfall of Second Life and the rise of Barbie Girls

Second Life is beginning to take a real pasting in the American business press ( don't say I didn't warn you ), meanwhile in the first 60 days of its existence, Mattel's virtual world, Barbie Girls , has signed up three million members , and...

Posted Jul 23 2007, 11:12 AM by Robin Grant with | with 5 comment(s)

Filed under: virtual worlds

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Second Life: an update

I haven't written about Second Life since my last diatribe on the subject . However a couple of interesting bits of news have emerged recently that are worth noting. Firstly some research looking at how long Second Life residents are spending interacting...

Posted Jun 08 2007, 10:32 AM by Robin Grant with | with 3 comment(s)

Filed under: stats, virtual worlds

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Virtual Me

Electronic Arts and Endemol have announced the launch of Virtual Me , which: is intended to bridge the gap between traditional TV (how OLD does that sound), videogaming and the internet. A user-friendly tool will help users to create life-like cyber clones...

Posted Apr 18 2007, 08:46 PM by Robin Grant with | with no comments

Filed under: advergames, notable work, social networks, TV and the internet, virtual worlds

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AWOL: Advertising 2.0's Friday poll

OK. No Friday poll this week*. However, I do have an idea that I hope will help to mitigate - I'll be accepting ideas in the comments below for next week's poll (UGC baby!). Meanwhile, last week's results are in . 54% of you (20 votes) thought...

Posted Mar 23 2007, 04:04 PM by Robin Grant with | with 2 comment(s)

Filed under: friday polls, virtual worlds

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Marketing needs to get a life

I suppose it was always inevitable that one of Brand Republic's bloggers would test the limits of Haymarket's commitment to the principles of Web 2.0, I just didn't realise it was me that would end up doing it. What's prompted this is...

Posted Mar 14 2007, 12:36 AM by Robin Grant with | with 7 comment(s)

Filed under: ethics, stats, virtual worlds

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Home, the Second Life Habbo killer

Just watch the video Of course, they'll need to release PC and Mac clients. Update: Thanks to Nick in the comments below, here's another video with more detail:

Posted Mar 08 2007, 07:53 PM by Robin Grant with | with 1 comment(s)

Filed under: advergames, virtual worlds

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Nickelodeon’s Ripoffolis

Sam Sethi has a comprehensive review of Nickelodeon’s new virtual world, Nicktropolis , which is aimed at pre-teens, and by the looks of it, is a complete rip-off of Habbo Hotel *. Also worth noting that the BBC is planning on doing the same with...

Posted Feb 01 2007, 08:35 PM by Robin Grant with | with no comments

Filed under: virtual worlds

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Second Life laid bare

NSFW. To quote Nick Emmel : A two minute gem to explain just why brands shouldn't be playing in Second Life

Posted Jan 30 2007, 09:23 PM by Robin Grant with | with no comments

Filed under: virtual worlds

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Get a First Life

Steve Coulson : Over the weekend, a wonderful one page site started doing the rounds. Get a First Life affectionately skewers the Second Life site with a smart parody. In the last 48 hrs, it hit the Waxy list, BoingBoing and Digg, so there’s no...

Posted Jan 23 2007, 10:41 PM by Robin Grant with | with no comments

Filed under: virtual worlds

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Study: Brands in virtual Laguna Beach

AdAge reports : MTV's 4-month-old virtual world has been testing advertiser integrations with Cingular, Pepsi and Procter & Gamble's Secret. So far, according to MTV, 350,000 registered users are spending an average of 36 minutes on each visit...

Posted Jan 19 2007, 02:27 PM by Robin Grant with | with no comments

Filed under: notable work, virtual worlds

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7 things Second Life can teach us about marketing

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The downfall of Second Life and the rise of Barbie Girls

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Second Life: an update

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Virtual Me

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AWOL: Advertising 2.0's Friday poll

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Marketing needs to get a life

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Home, the Second Life Habbo killer

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Nickelodeon’s Ripoffolis

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Second Life laid bare

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Get a First Life

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Study: Brands in virtual Laguna Beach