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usability and experience design
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The future of the social web
You're going to be bombarded with lots of buzzwords in this post - don't be put off. By the end, you'll have a vision of the future of the web you never thought possible. Let's start with Alisa Leonard-Hansen 's presentation explaining...
Posted
Jan 16 2009, 10:15 AM
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Robin Grant
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VW's new site
Tribal DDB launched VW's new website today, which VW have spent millions on , and it's looking good. This follows on from AKQA's new site for Fiat back in July , which is similarly endowed with 3D & configurator goodness. Will all the...
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Feb 12 2008, 03:35 PM
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Robin Grant
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The slow death of the microsite
Following on from my two posts on the subject of microsites last year, Andrew Walmsley has piled in : They dilute brand equity and perform poorly in search. They might look attractive in a conventional advertising sense, but they frequently fail to deliver...
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Jan 22 2008, 01:33 PM
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Robin Grant
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Website optimisation tips
Graham Charlton : It is vitally important for etailers to constantly monitor their websites, looking for ways to improve the user experience, with the aim of increasing conversion rates. Read on . Subscribe to Advertising 2.0 by email or RSS
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Jan 18 2008, 08:40 AM
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Robin Grant
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It's time to wake up
David Armano has an inspired rant against the flash microsite mindset : There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats. Not only is much of their content easier to find on the Web...
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Sep 30 2007, 08:52 PM
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Robin Grant
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Moving wallpaper
Elliott Smith on what could be an emerging trend in some web design circles, the use of full motion video as a background - a kind of moving desktop wallpaper, over which information is laid. Interesting to note Euro RSCG 4D used this approach with their...
Posted
Aug 09 2007, 12:29 PM
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Robin Grant
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Feature Richness and User Engagement
A useful reminder from Jacob Nielsen that : users visiting a new site spend an average of 30 seconds on the homepage and less than 2 minutes on the entire site before deciding to abandon it (they spend a bit more time if they decide to stay on a site...
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Aug 07 2007, 10:19 AM
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Robin Grant
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Website optimisation - less can be more
Greg Kelton shares the benefits of his experience : When it comes to creating effective website pages, less is often more. This realisation, as with many of the results of multivariable tests I run every day, is actually quite counter intuitive. It’s...
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Aug 04 2007, 12:37 PM
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Robin Grant
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AKQA's new site for Fiat
AKQA have just launched a new website for Fiat - an impressive 3D broadband experience, along with voiceovers and full screen video. So, does it stack up? Well, although you'll have seen similar if you've been checking out car microsites, for...
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Jul 17 2007, 01:47 AM
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Robin Grant
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What accessibility really means
We all know building accessible websites is important, and that there's legislation* and corporate guidelines that enforce it. However, have you ever wondered what it's actually like for the target audience? NMA interviewed a cross-section of...
Posted
Jul 12 2007, 10:11 AM
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Robin Grant
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A/B and multivariate testing
Catchy headline huh? Well, read on to see how you can get a 70% uplift in response rates... Subscribe to Advertising 2.0 by email or RSS
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Jun 04 2007, 07:23 PM
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Robin Grant
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V-retail
Is this the future of e-retail interface design? A really nice online store from Swedish company Cicatriz Clothing , which uses video in a really clever way - over to Martina : the site is made of a series of "video-tiles" which animated one...
Posted
May 22 2007, 10:48 AM
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Robin Grant
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How to keep hostile jerks from taking over your online community
Catchy title huh? Well, as usual, it's not mine. Cory Doctorow (of boing boing fame) looks at ways to remove the poison without killing the discussion too . Subscribe to Advertising 2.0 by email or RSS
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May 17 2007, 04:36 PM
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Robin Grant
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Usability = Satisfaction
John Dodds : it's usability that is at the heart of differentiating yourself from the mass of mediocrity and the downright dumb. It's not expensive to do, but nor is it sexy and that's why it's so often overlooked by the marketing mavens...
Posted
May 14 2007, 08:50 PM
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Robin Grant
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The Webby Awards
It's that time of year again - the 2007 Webby Awards nominees have been announced and the on the 5th June, the winners will be revealed. And until Friday this week you have the chance chance to vote for the "People's Voice Award" in...
Posted
Apr 23 2007, 10:56 AM
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Robin Grant
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