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European social network usage

Earlier in the week, comScore released their latest figures on European social network usage , which Neville then kindly graphed in Excel for us all : Graph showing percentage of each country’s internet population using social networks A pretty astounding...

Posted Feb 22 2009, 09:19 PM by Robin Grant with | with no comments

Filed under: social networks, stats

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Social media more popular than ever

An almost unbelievable couple of graphs from Robin Goad at Hitwise , the first showing that 10.09% of all UK internet visits last week were to 'Social Networking and Forums'. And the second showing Facebook's inexorable growth. There's...

Posted Dec 31 2008, 10:55 AM by Robin Grant with | with 2 comment(s)

Filed under: blogs, key insights, social networks, stats, viral and buzz marketing

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Facebook is now bigger than MySpace

One month earlier than predicted , Facebook has overtaken MySpace, with more UK unique users in August (6.5 million) than MySpace (6.4 million). As Revolution points out, both are now visited by one in every five Britons online : “Some have theorised...

Posted Sep 25 2007, 01:23 PM by Robin Grant with | with 2 comment(s)

Filed under: social networks, stats

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The Facebook ecology

Since the release of Facebook Platform , everyone's being going nuts about Facebook apps. However, there's not been much more than conjecture about what it all means, and little other than the developers site to help you out when building your...

Posted Jul 25 2007, 03:13 PM by Robin Grant with | with no comments

Filed under: social networks, stats, widgets

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Facebook's traffic growth

This is the chart we've been waiting for . Note how both Bebo's and MySpace's traffic is falling while Facebook's grows ever faster - at this rate, Facebook will overtake MySpace by September, and then Bebo shortly after (which corresponds...

Posted Jul 18 2007, 01:40 AM by Robin Grant with | with 5 comment(s)

Filed under: social networks, stats

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Facebook is kicking MySpace's arse

As predicted ( sort of ), Facebook is beginning to heavily impact on MySpace's traffic . And remember that the majority of MySpace's traffic comes from people browsing other people's MySpace pages, without contributing. Everyone on Facebook...

Posted Jun 29 2007, 02:29 PM by Robin Grant with | with no comments

Filed under: social networks, stats

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93% of UK teenagers have used a social networking website

I'll repeat that one more time - 93% of UK teenagers have used a social networking website . Other highlights from the survey of 11-20 year-olds: 33% have at least four social networking profiles on sites such as MySpace, Facebook and Bebo. 19% said...

Posted May 20 2007, 10:21 PM by Robin Grant with | with no comments

Filed under: key insights, social networks, stats

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London goes Crackbook crazy

Facebook - It suddenly seems like everyone I know is signing up, everyone I meet is on it already and every time I walk past someone's desk, there it is, staring right back at me. So to follow-up on my last post about Facebook , I uncovered an interesting...

Posted May 20 2007, 10:20 PM by Robin Grant with | with no comments

Filed under: social networks, stats

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Is Facebook the new MySpace?

First there was the Interweb. Now comes MyFace. Or it least, it's looking that way... Facebook has grown exponentially in the last 6 months - they are now the 20th most visited website based on share of UK internet visits , a 7x increase since early...

Posted Apr 15 2007, 09:03 PM by Robin Grant with | with 1 comment(s)

Filed under: social networks, stats

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50 per cent of marketers will exploit social networks

Some news I missed last week : New Jupiter research reveals that 50 per cent of marketers will use social networks to reach consumers this year. This follows the IAB's increased online ad spend findings, and suggests the trend for online networking...

Posted Apr 11 2007, 06:07 PM by Robin Grant with | with 1 comment(s)

Filed under: social networks, stats

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73% of 18 to 24 year-olds blog or post online each week

The headline says it all, but you can read more here . Subscribe to Advertising 2.0 by email or RSS

Posted Apr 04 2007, 05:59 PM by Robin Grant with | with 4 comment(s)

Filed under: blogs, social networks, stats

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MySpace driving mobile Internet use

Netimperitve reports : Around four percent of U.K. mobile users have uploaded content created on their mobile phones to social networking sites, video and picture sharing sites, blogs and personal web pages. Although uploading from mobile is not yet a...

Posted Jan 29 2007, 09:39 PM by Robin Grant with | with no comments

Filed under: mobile, social networks, stats

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Social Networking Websites and Teens

The Pew Internet & American Life Project have released a memo on Social Networking Websites and Teens : More than half (55%) of all online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers...

Posted Jan 08 2007, 05:40 PM by Robin Grant with | with no comments

Filed under: social networks, stats

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Virtual friends are just as important as real ones

From the 2007 Digital Future Report : 43 percent of [American] Internet users who are members of online communities say that they “feel as strongly” about their virtual community as they do about their realworld communities. A significant...

Posted Dec 01 2006, 07:15 PM by Robin Grant with | with no comments

Filed under: e-retail, key insights, social networks, stats

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Social networking drives European Web growth

Netimperative has good coverage of the 2006 Mediascope research from the EIAA . Headline take-outs: The average European internet user now spends 11 hrs 20 mins a week online compared to 10 hrs and 15 mins a week in 2005, an increase of 11%. 23% visit...

Posted Dec 01 2006, 07:12 PM by Robin Grant with | with no comments

Filed under: social networks, stats

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European social network usage

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Social media more popular than ever

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Facebook is now bigger than MySpace

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The Facebook ecology

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Facebook's traffic growth

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Facebook is kicking MySpace's arse

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93% of UK teenagers have used a social networking website

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London goes Crackbook crazy

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Is Facebook the new MySpace?

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50 per cent of marketers will exploit social networks

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73% of 18 to 24 year-olds blog or post online each week

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MySpace driving mobile Internet use

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Social Networking Websites and Teens

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Virtual friends are just as important as real ones

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Social networking drives European Web growth