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European social network usage
Earlier in the week, comScore released their latest figures on European social network usage , which Neville then kindly graphed in Excel for us all : Graph showing percentage of each country’s internet population using social networks A pretty astounding...
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Feb 22 2009, 09:19 PM
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Robin Grant
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The future of advertising and agencies
This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective , the launch of which was covered both by the FT : Two-thirds of advertising agencies are...
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Jan 23 2009, 11:42 AM
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Robin Grant
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The future of the social web
You're going to be bombarded with lots of buzzwords in this post - don't be put off. By the end, you'll have a vision of the future of the web you never thought possible. Let's start with Alisa Leonard-Hansen 's presentation explaining...
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Jan 16 2009, 10:15 AM
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Robin Grant
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Five social media New Year's resolutions for your business
I thought I'd take a crack at compiling a list of five social media New Year's resolutions that apply to all businesses, large and small. If you're wondering why these resolutions are important, find out why my company does what it does or...
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Jan 07 2009, 10:03 AM
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Robin Grant
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Social media more popular than ever
An almost unbelievable couple of graphs from Robin Goad at Hitwise , the first showing that 10.09% of all UK internet visits last week were to 'Social Networking and Forums'. And the second showing Facebook's inexorable growth. There's...
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Dec 31 2008, 10:55 AM
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Robin Grant
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The Power of Many: Social Connectivity Signals Changes
A great article from Brian Morrissey that takes a step back and takes a long term view of the changes social media are bringing to the world of advertising and marketing. A must read ( so read it ). Subscribe to Advertising 2.0 by email or RSS
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Dec 21 2007, 08:42 AM
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Robin Grant
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Saga launches social network for over-50s
Saga have launched Saga Zone, a social network for the over 50's : The site, which has been running in trial mode for four months, has more than 13,000 users so far. "Older people aren't shy of using the internet - they have a verve for life...
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Nov 25 2007, 12:39 PM
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Robin Grant
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Broadcasters woo 'lost generation' in deal with social networking site Bebo
Some important news I missed last week : The UK's biggest social networking site announced partnerships with a string of broadcasters, including the BBC, Channel 4, Sky, ITN and CBS, in a move hailed as one of the most significant yet in marrying...
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Nov 24 2007, 11:07 AM
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Robin Grant
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I don't want you to be my friend on Facebook
I don't agree with most of what he writes here, but none the less it's worth reading Richard Huntington's provocative thesis - I don't want you to be my friend on Facebook . However, make sure you scroll down and read my response and the...
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Nov 23 2007, 11:36 AM
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Robin Grant
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Primark strikes gold on Facebook
Marketing reports : The budget fashion retailer says it has no plans to partner with [Facebook], despite the fact that more than 94,000 users have joined The Primark Appreciation Society . The unofficial initiative, created by Oxford Brookes student Sophie...
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Nov 13 2007, 03:46 PM
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Robin Grant
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You can’t stop them talking
Here's a link to the David Bowen piece in the FT talking about businesses needing to join the conversation in social media, that Justin mentioned last week . It really is very good. Subscribe to Advertising 2.0 by email or RSS
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Oct 14 2007, 11:24 PM
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Big Brands & Facebook
Forrester's Charlene Li has a great presentation on Big Brands & Facebook: Demographihcs, Case Studies and Best Practices - it's well worth a look. Subscribe to Advertising 2.0 by email or RSS
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Oct 10 2007, 12:13 AM
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Reebok's Run Easy campiagn on Facebook
Almost certainly cheaper to do than Nike+ : Reebok is leveraging Facebook to encourage runners to set up their own running groups on Facebook or join one of hundreds created by other runners just like you and me. The amazing thing is that as of this morning...
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Oct 01 2007, 01:04 PM
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Facebook is now bigger than MySpace
One month earlier than predicted , Facebook has overtaken MySpace, with more UK unique users in August (6.5 million) than MySpace (6.4 million). As Revolution points out, both are now visited by one in every five Britons online : “Some have theorised...
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Sep 25 2007, 01:23 PM
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Robin Grant
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Influence Ripples
David Armano on Influence Ripples and Social Media Fragmentation : Successful personal and corporate brands alike will be the ones who take a holistic view when creating, maintaining and amplifying their ripples. This means avoiding the temptation to...
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Sep 25 2007, 07:43 AM
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Robin Grant
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