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European social network usage

Earlier in the week, comScore released their latest figures on European social network usage , which Neville then kindly graphed in Excel for us all : Graph showing percentage of each country’s internet population using social networks A pretty astounding...

Posted Feb 22 2009, 09:19 PM by Robin Grant with | with no comments

Filed under: social networks, stats

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The future of advertising and agencies

This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective , the launch of which was covered both by the FT : Two-thirds of advertising agencies are...

Posted Jan 23 2009, 11:42 AM by Robin Grant with | with 3 comment(s)

Filed under: agency landscape, blogs, key insights, social networks, twitter, viral and buzz marketing

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The future of the social web

You're going to be bombarded with lots of buzzwords in this post - don't be put off. By the end, you'll have a vision of the future of the web you never thought possible. Let's start with Alisa Leonard-Hansen 's presentation explaining...

Posted Jan 16 2009, 10:15 AM by Robin Grant with | with 2 comment(s)

Filed under: key insights, social networks, usability and experience design

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Five social media New Year's resolutions for your business

I thought I'd take a crack at compiling a list of five social media New Year's resolutions that apply to all businesses, large and small. If you're wondering why these resolutions are important, find out why my company does what it does or...

Posted Jan 07 2009, 10:03 AM by Robin Grant with | with 2 comment(s)

Filed under: blogs, key insights, social networks, viral and buzz marketing

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Social media more popular than ever

An almost unbelievable couple of graphs from Robin Goad at Hitwise , the first showing that 10.09% of all UK internet visits last week were to 'Social Networking and Forums'. And the second showing Facebook's inexorable growth. There's...

Posted Dec 31 2008, 10:55 AM by Robin Grant with | with 2 comment(s)

Filed under: blogs, key insights, social networks, stats, viral and buzz marketing

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The Power of Many: Social Connectivity Signals Changes

A great article from Brian Morrissey that takes a step back and takes a long term view of the changes social media are bringing to the world of advertising and marketing. A must read ( so read it ). Subscribe to Advertising 2.0 by email or RSS

Posted Dec 21 2007, 08:42 AM by Robin Grant with | with no comments

Filed under: key insights, social networks

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Saga launches social network for over-50s

Saga have launched Saga Zone, a social network for the over 50's : The site, which has been running in trial mode for four months, has more than 13,000 users so far. "Older people aren't shy of using the internet - they have a verve for life...

Posted Nov 25 2007, 12:39 PM by Robin Grant with | with no comments

Filed under: social networks

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Broadcasters woo 'lost generation' in deal with social networking site Bebo

Some important news I missed last week : The UK's biggest social networking site announced partnerships with a string of broadcasters, including the BBC, Channel 4, Sky, ITN and CBS, in a move hailed as one of the most significant yet in marrying...

Posted Nov 24 2007, 11:07 AM by Robin Grant with | with no comments

Filed under: social networks, TV and the internet

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I don't want you to be my friend on Facebook

I don't agree with most of what he writes here, but none the less it's worth reading Richard Huntington's provocative thesis - I don't want you to be my friend on Facebook . However, make sure you scroll down and read my response and the...

Posted Nov 23 2007, 11:36 AM by Robin Grant with | with no comments

Filed under: blogs, social networks, viral and buzz marketing

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Primark strikes gold on Facebook

Marketing reports : The budget fashion retailer says it has no plans to partner with [Facebook], despite the fact that more than 94,000 users have joined The Primark Appreciation Society . The unofficial initiative, created by Oxford Brookes student Sophie...

Posted Nov 13 2007, 03:46 PM by Robin Grant with | with 1 comment(s)

Filed under: key insights, social networks

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You can’t stop them talking

Here's a link to the David Bowen piece in the FT talking about businesses needing to join the conversation in social media, that Justin mentioned last week . It really is very good. Subscribe to Advertising 2.0 by email or RSS

Posted Oct 14 2007, 11:24 PM by Robin Grant with | with no comments

Filed under: key insights, social networks, viral and buzz marketing

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Big Brands & Facebook

Forrester's Charlene Li has a great presentation on Big Brands & Facebook: Demographihcs, Case Studies and Best Practices - it's well worth a look. Subscribe to Advertising 2.0 by email or RSS

Posted Oct 10 2007, 12:13 AM by Robin Grant with | with no comments

Filed under: social networks

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Reebok's Run Easy campiagn on Facebook

Almost certainly cheaper to do than Nike+ : Reebok is leveraging Facebook to encourage runners to set up their own running groups on Facebook or join one of hundreds created by other runners just like you and me. The amazing thing is that as of this morning...

Posted Oct 01 2007, 01:04 PM by Robin Grant with | with no comments

Filed under: notable work, social networks, viral and buzz marketing

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Facebook is now bigger than MySpace

One month earlier than predicted , Facebook has overtaken MySpace, with more UK unique users in August (6.5 million) than MySpace (6.4 million). As Revolution points out, both are now visited by one in every five Britons online : “Some have theorised...

Posted Sep 25 2007, 01:23 PM by Robin Grant with | with 2 comment(s)

Filed under: social networks, stats

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Influence Ripples

David Armano on Influence Ripples and Social Media Fragmentation : Successful personal and corporate brands alike will be the ones who take a holistic view when creating, maintaining and amplifying their ripples. This means avoiding the temptation to...

Posted Sep 25 2007, 07:43 AM by Robin Grant with | with no comments

Filed under: key insights, planning, social networks, viral and buzz marketing

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European social network usage

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The future of advertising and agencies

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The future of the social web

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Five social media New Year's resolutions for your business

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Social media more popular than ever

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The Power of Many: Social Connectivity Signals Changes

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Saga launches social network for over-50s

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Broadcasters woo 'lost generation' in deal with social networking site Bebo

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I don't want you to be my friend on Facebook

Tag Filter

Primark strikes gold on Facebook

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You can’t stop them talking

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Big Brands & Facebook

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Reebok's Run Easy campiagn on Facebook

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Facebook is now bigger than MySpace

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Influence Ripples