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Nice Altoids Idea

Iain Tait : In the swamp of dirty UGC ideas that we have to endure, here’s one that floats to the top, like cream, not a turd. Simple idea, you can leave a valentine’s message on the Chocolate Altoids site . So far, so what. Plus you can send...

Posted Feb 15 2007, 10:53 PM by Robin Grant with | with no comments

Filed under: notable work, online advertising, user generated content

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Cadbury prepares for seven-figure online spend

OK - a rare chance to blog about something important and that we 've been involved with. On the front page of Marketing, today : Cadbury is set to sign off a seven-figure digital investment for 2007 to promote key product lines including Dairy Milk...

Posted Jan 24 2007, 10:10 PM by Robin Grant with | with no comments

Filed under: marketing and media spend, notable work, online advertising, user generated content

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Nice Altoids Idea

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Cadbury prepares for seven-figure online spend