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Is online display advertising dead?

As a direct reposnse medium, perhaps. A recent study shows that : Heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. Heavy clickers are not representative of the general public. This is backed up by...

Posted Feb 20 2008, 04:12 PM by Robin Grant with | with 3 comment(s)

Filed under: key insights, online advertising, stats

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People trust other people, not ads (and especially not banners)

We're seeing numbers like this in most surveys that come out on the subject, but few surveys have the international reach and sample size of the Nielsen Global Consumer Study. The results show that while 78% of people trust offline Word of Mouth recommendations...

Posted Oct 08 2007, 02:32 PM by Robin Grant with | with 2 comment(s)

Filed under: key insights, online advertising, stats, viral and buzz marketing

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The power of video ads

Beyond The Click : Data from Dynamic Logic MarketNorms , based on 101 measured video ad campaigns, show that video ads perform well, on average. In fact, online video ads are the most noticed online ad format, generating an average increase in Online...

Posted Nov 13 2006, 10:40 AM by Robin Grant with | with no comments

Filed under: online advertising, stats

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Online display ads increase paid search effectiveness by 250%

Seth Godin brings news of some interesting research from Yahoo : If you run banner ads, one study for Harris Direct shows that you can increase your brand awareness about 7% after a reasonable buy of banner ads. The kicker? In the study, Harris did the...

Posted Oct 27 2006, 01:39 AM by Robin Grant with | with no comments

Filed under: online advertising, search, stats

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Online Advertising can drive Brand Awareness and Brand Association

Heather Hopkins on the recent Hitwise Media Impact Report : Television has historically been viewed as a brand building medium while online has largely been considered a direct response medium. Marketers are increasingly looking for opportunities online...

Posted Oct 12 2006, 10:28 PM by Robin Grant with | with no comments

Filed under: online advertising, stats

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Is online display advertising dead?

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People trust other people, not ads (and especially not banners)

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The power of video ads

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Online display ads increase paid search effectiveness by 250%

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Online Advertising can drive Brand Awareness and Brand Association