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online advertising
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Profero's new work for Frank
Profero have put their latest online ads for FRANK on display for all of our perusal , along with an introduction on the Creative Social blog . It's all class A stuff*. * forgive the pun Subscribe to Advertising 2.0 by email or RSS
Posted
Jan 28 2008, 12:03 AM
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Robin Grant
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October's Creative Showcase
OK, even I, the ultimate digital (ego) booster, am bored now. If you can be bothered, the winners of October's Creative Showcase are here . Glue won. With their really amusing and very good Virgin Trains ads (watch all of them). Surprise surprise...
Posted
Nov 28 2007, 01:13 AM
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Robin Grant
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September's Creative Showcase
The winners of September's Creative Showcase awards have been announced . Glue's winning entry for the Royal Marines is good, but compared to their work for the same client 2 years ago , aside from the use of video, it's not moved on that...
Posted
Oct 27 2007, 05:09 PM
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Robin Grant
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Beer goggles
A couple of sweet MPUs from Grand Union - check em . Subscribe to Advertising 2.0 by email or RSS
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Sep 29 2007, 01:20 PM
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Robin Grant
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The Campaign Digital and the Creative Showcase awards
Ok - I've got a bumper crop of great online creative for you. Firstly, here are the winning entries from the Campaign Digital awards . Then there's both August's and July's winning entries from the Creative Showcase. Enjoy! Subscribe to...
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Sep 27 2007, 01:41 PM
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Robin Grant
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Situation comedy
No, I'm not talking about Apple's 728x90 (although it is funny). In light of the recent fracas about online display advertising and the content it's appearing next to , it's worth remembering what can happen when placements go really wrong...
Posted
Aug 14 2007, 11:08 AM
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Robin Grant
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June's Creative Showcase
The winners of June's Creative Showcase awards have been announced. Go check em out ... Subscribe to Advertising 2.0 by email or RSS
Posted
Jul 25 2007, 03:00 PM
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Robin Grant
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2006's best online branding campaigns
Dynamic Logic (who measure the branding effect of online campaigns ) have belatedly announced 2006's 10 most effective* online campaigns (caveat: of the 111 they studied). You can see the ads here (remember that they're in no particular order...
Posted
Jul 19 2007, 10:44 AM
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Robin Grant
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Cannes: The results are in
The Cannes Cyberlions have been announced - you can see (and play with) all the winning entries here . O&M Canada's Dove Evolution, R/GA New York's Nike+ and Farfar Stockholm's Diesel Heidies won the Grand Prix. Update: Profero's Daniele...
Posted
Jun 21 2007, 03:21 PM
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Robin Grant
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Digital vs. above the line
Continuing on from the debate sparked by the D&ADs, we now have a chance to fairly compare the creative merits of online vs. offline advertising, in the form of work on the same campaign from leading agencies in each field. So in the digital corner...
Posted
Jun 20 2007, 02:28 PM
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Robin Grant
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More on the D&ADs
It seems like the debate will go on. Matt Law*, an Account Director at Dare, picks up the gauntlet : Those things which are likely to cut through in interactive media are different from those things that work in traditional one-way communications. You...
Posted
Jun 14 2007, 12:07 AM
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Robin Grant
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Is most online advertising really pony?
Rob Messeter, an offline creative at DDB London, is not happy about the number of pencils given out to digital camapigns at the D&ADs , and asks is most online advertising really pony? I'm actually thinking of the supposedly award-winning stuff...
Posted
Jun 03 2007, 01:02 PM
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Robin Grant
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She can't swing herself
I quite like Agency Republic 's latest ads for Lynx and Buzz . There's something enchanting about thier raw simplicity... Subscribe to Advertising 2.0 by email or RSS
Posted
Jun 02 2007, 01:05 PM
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Robin Grant
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Interruptive advertising does work, for now
Here's two really nice examples of interruptive online advertising that does work - a MPU for Amnesty and an expandable banner for Renault - however, how effective will the nth viewing be, let alone the nth execution to copy the same executional trick...
Posted
May 30 2007, 11:58 AM
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Robin Grant
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The D&ADs
The D&AD Awards were announced last night - Agency Republic , AKQA and Lean Mean Fighting Machine all picked up yellow pencils in the online advertising category , but there was not a single British winner in the websites category - however New York's...
Posted
May 25 2007, 01:51 PM
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Robin Grant
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