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online advertising
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Is online display advertising dead?
As a direct reposnse medium, perhaps. A recent study shows that : Heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. Heavy clickers are not representative of the general public. This is backed up by...
Posted
Feb 20 2008, 04:12 PM
by
Robin Grant
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3 comment(s)
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key insights
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online advertising
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stats
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The big CPM squeeze
Matthew Finch : Long gone is the heyday of being able to charge £20 CPM for broad run of site display advertising. In recent months I have been purchasing media from some of the leading sites for as little as £0.50 CPM. Subscribe to Advertising...
Posted
Feb 14 2008, 12:52 AM
by
Robin Grant
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no comments
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online advertising
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Profero's new work for Frank
Profero have put their latest online ads for FRANK on display for all of our perusal , along with an introduction on the Creative Social blog . It's all class A stuff*. * forgive the pun Subscribe to Advertising 2.0 by email or RSS
Posted
Jan 28 2008, 12:03 AM
by
Robin Grant
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notable work
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October's Creative Showcase
OK, even I, the ultimate digital (ego) booster, am bored now. If you can be bothered, the winners of October's Creative Showcase are here . Glue won. With their really amusing and very good Virgin Trains ads (watch all of them). Surprise surprise...
Posted
Nov 28 2007, 01:13 AM
by
Robin Grant
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no comments
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notable work
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Online advertising – is it good enough?
The IAB's head of marketing, Kieron Matthews : “Is it good enough?” is clearly a question that is not being asked enough. Too much average work is being produced which has catastrophic effect on results, consumer outtake and overall perception...
Posted
Nov 21 2007, 12:47 PM
by
Robin Grant
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2 comment(s)
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online advertising
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September's Creative Showcase
The winners of September's Creative Showcase awards have been announced . Glue's winning entry for the Royal Marines is good, but compared to their work for the same client 2 years ago , aside from the use of video, it's not moved on that...
Posted
Oct 27 2007, 05:09 PM
by
Robin Grant
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no comments
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notable work
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People trust other people, not ads (and especially not banners)
We're seeing numbers like this in most surveys that come out on the subject, but few surveys have the international reach and sample size of the Nielsen Global Consumer Study. The results show that while 78% of people trust offline Word of Mouth recommendations...
Posted
Oct 08 2007, 02:32 PM
by
Robin Grant
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2 comment(s)
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key insights
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online advertising
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stats
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viral and buzz marketing
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The effect of online ads on memory
Andrew Schrock : A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. Subscribe to Advertising 2.0 by email or RSS
Posted
Oct 05 2007, 12:31 PM
by
Robin Grant
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no comments
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Beer goggles
A couple of sweet MPUs from Grand Union - check em . Subscribe to Advertising 2.0 by email or RSS
Posted
Sep 29 2007, 01:20 PM
by
Robin Grant
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no comments
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notable work
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online advertising
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Context isn't king
You'll need to take this with a pinch of salt, as the study's been funded by companies selling behavioural targeting, but Adweek reports : New research casts doubt on the long-held belief that advertising is most effective when placed near content...
Posted
Sep 28 2007, 01:03 PM
by
Robin Grant
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1 comment(s)
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online advertising
,
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The IAB's new Brand Engagement study
Guy Phillipson, the IAB's chief executive : Predictably TV is still king, but online clearly performs well – especially on the key ‘trust’ metric – so it’s important that that FMCG advertisers allocate greater proportions...
Posted
Sep 28 2007, 01:03 PM
by
Robin Grant
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key insights
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marketing and media spend
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online advertising
,
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The Campaign Digital and the Creative Showcase awards
Ok - I've got a bumper crop of great online creative for you. Firstly, here are the winning entries from the Campaign Digital awards . Then there's both August's and July's winning entries from the Creative Showcase. Enjoy! Subscribe to...
Posted
Sep 27 2007, 01:41 PM
by
Robin Grant
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no comments
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notable work
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online advertising
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Banner blindness
Jakob Nielsen confirming the obvious : The most prominent result from the new eyetracking studies is not actually new. We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement...
Posted
Sep 23 2007, 03:17 PM
by
Robin Grant
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no comments
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key insights
,
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Behavioural targeting gone mad
Yahoo have taken behavioural targeting (defined here and here ) one step further with Smart Ads . As Adweek reported last month , Smart Ads: automates the creation of banner ads, allowing advertisers to run potentially thousands of permutations tailored...
Posted
Aug 17 2007, 03:20 PM
by
Robin Grant
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1 comment(s)
Filed under:
online advertising
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Situation comedy
No, I'm not talking about Apple's 728x90 (although it is funny). In light of the recent fracas about online display advertising and the content it's appearing next to , it's worth remembering what can happen when placements go really wrong...
Posted
Aug 14 2007, 11:08 AM
by
Robin Grant
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no comments
Filed under:
ethics
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notable work
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online advertising
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