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Panasonic's influencer campaign at CES

Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic : Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show,...

Posted Jan 12 2009, 02:39 PM by Robin Grant with | with no comments

Filed under: blogs, key insights, notable work, viral and buzz marketing

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Some thing has found us

Chris Thilk tells a story worth reading about the marketing of Cloverfield : To understand just how fervent the buzz has been about the movie, you kind of have to look at how Paramount sold the movie in two completely different ways to two completely...

Posted Jan 24 2008, 12:54 PM by Robin Grant with | with no comments

Filed under: notable work, viral and buzz marketing

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Daft Punk is playing at my house

The French are avid bloggeurs, so it makes sense that rather than create a website to promote their new album, Daft Punk built a widget . One day soon, everyone will do this. [ via ] Subscribe to Advertising 2.0 by email or RSS

Posted Oct 24 2007, 08:51 PM by Robin Grant with | with no comments

Filed under: notable work, viral and buzz marketing, widgets

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The Economist leaks to blogs for online buzz

Mike Seery, CIO of The Economist Group : In the US we identified the 100 most important political bloggers and we effectively give them content before it's published in print, so that it builds a buzz around the thing before it's there. It takes...

Posted Oct 03 2007, 12:53 PM by Robin Grant with | with no comments

Filed under: blogs, notable work, viral and buzz marketing

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Reebok's Run Easy campiagn on Facebook

Almost certainly cheaper to do than Nike+ : Reebok is leveraging Facebook to encourage runners to set up their own running groups on Facebook or join one of hundreds created by other runners just like you and me. The amazing thing is that as of this morning...

Posted Oct 01 2007, 01:04 PM by Robin Grant with | with no comments

Filed under: notable work, social networks, viral and buzz marketing

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Sony's Blu-ray social media campaign

RMM's Leo Ryan on their recent social media campagin for Sony's Blu-ray : this campaign has been to actually get Sony into the Blu-ray conversation by creating assets, snippets and digital morsels of interest to Blu-ray's various audiences...

Posted Sep 25 2007, 08:49 AM by Robin Grant with | with no comments

Filed under: notable work, viral and buzz marketing

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Wal-Mart's Facebook group

Wal-Mart have just launched a Facebook group . Over to Charlene Li : I think that Wal-Mart is doing several things really well here - which is a nice change of pace given their previous forays into social computing (e.g. social networking site "The...

Posted Aug 15 2007, 12:06 AM by Robin Grant with | with no comments

Filed under: notable work, social networks, viral and buzz marketing

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Scare the living daylights out of a friend (or enemy)

All in the name of understanding interactive marketing a little better, of course. Go to Icetruck TV and follow the instructions. Genius. Subscribe to Advertising 2.0 by email or RSS

Posted Jul 01 2007, 07:46 PM by Robin Grant with | with 2 comment(s)

Filed under: notable work, viral and buzz marketing

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The Dark Knight

The story of a nice viral campaign by Warner Brothers for the new Batman film, The Dark Knight. Subscribe to Advertising 2.0 by email or RSS

Posted Jun 03 2007, 03:01 PM by Robin Grant with | with 1 comment(s)

Filed under: notable work, viral and buzz marketing

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The Webby Awards

It's that time of year again - the 2007 Webby Awards nominees have been announced and the on the 5th June, the winners will be revealed. And until Friday this week you have the chance chance to vote for the "People's Voice Award" in...

Posted Apr 23 2007, 10:56 AM by Robin Grant with | with no comments

Filed under: notable work, online advertising, usability and experience design, viral and buzz marketing

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Year Zero

Rolling Stone reports on Nine Inch Nails' transmedia campaign: In what has to be the most innovative promotion scheme since the leaked sex tape, NIN have treated their fans to a sort of Where’s Waldo game that includes tour merchandising, a...

Posted Feb 22 2007, 02:46 PM by Robin Grant with | with no comments

Filed under: notable work, viral and buzz marketing

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Psst! Have you heard?

Leo Benedictus, in today's Guardian, charts the rise of 'stealth' and 'buzz' marketing .

Posted Jan 30 2007, 09:21 PM by Robin Grant with | with no comments

Filed under: notable work, viral and buzz marketing

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Creating a digital echo

A great piece in today's Media Guardian describing the marketing campaign behind the upcoming launch of the Playstation 3 , with some choice prose: The aim of all of this is to create a "digital echo" or ripple effect, according to Rana...

Posted Jan 29 2007, 07:31 PM by Robin Grant with | with no comments

Filed under: agency landscape, blogs, notable work, user generated content, viral and buzz marketing

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Sony viral marketing ploy backfires

The Guardian's gamesblog has the story .

Posted Dec 11 2006, 06:06 PM by Robin Grant with | with no comments

Filed under: blogs, ethics, notable work, viral and buzz marketing

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Thresher's cunning viral promotion

It's taken exactly a week for Thresher's promotion above to go from this to this . As Steve Bowbrick points out , this is not another Hoover free flights promotion , but something that's worked exactly the way it was meant to: A 40% discount...

Posted Dec 02 2006, 06:35 PM by Robin Grant with | with no comments

Filed under: notable work, viral and buzz marketing

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Panasonic's influencer campaign at CES

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Some thing has found us

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Daft Punk is playing at my house

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The Economist leaks to blogs for online buzz

Tag Filter

Reebok's Run Easy campiagn on Facebook

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Sony's Blu-ray social media campaign

Tag Filter

Wal-Mart's Facebook group

Tag Filter

Scare the living daylights out of a friend (or enemy)

Tag Filter

The Dark Knight

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The Webby Awards

Tag Filter

Year Zero

Tag Filter

Psst! Have you heard?

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Creating a digital echo

Tag Filter

Sony viral marketing ploy backfires

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Thresher's cunning viral promotion