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Nice Altoids Idea

Iain Tait : In the swamp of dirty UGC ideas that we have to endure, here’s one that floats to the top, like cream, not a turd. Simple idea, you can leave a valentine’s message on the Chocolate Altoids site . So far, so what. Plus you can send...

Posted Feb 15 2007, 10:53 PM by Robin Grant with | with no comments

Filed under: notable work, online advertising, user generated content

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BBH do digital. Badly

BBH have just launched TT Remastered . As Contagious reports : The sleek flash based site includes 14 tracks from emerging artists who each cover a track from their favourite idols, including Electro-Pop band Coco Electrik’s rendition of Soft Cell’s...

Posted Feb 13 2007, 06:36 PM by Robin Grant with | with no comments

Filed under: advergames, agency landscape, notable work, user generated content

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Guinness' Hands

Contagious reports on Guinness' new 'Hands' campaign : Along with Levi’s, Nike and Coca-Cola, Guinness is a brand that has always made an impact on TV. From the award-winning ‘Surfer’ to last year’s staggering ‘Noitulove’...

Posted Feb 06 2007, 07:04 PM by Robin Grant with | with no comments

Filed under: agency landscape, notable work, user generated content

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Let a million penguins bloom

Jeremy Ettinghausen, Digital Publisher at Penguin : Penguin is launching its first wiki and in a project called A Million Penguins we've created a space where anyone can contribute to the writing of a novel and anyone can edit anyone else's writing...

Posted Feb 05 2007, 08:26 PM by Robin Grant with | with no comments

Filed under: notable work, user generated content, wisdom of crowds

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Creating a digital echo

A great piece in today's Media Guardian describing the marketing campaign behind the upcoming launch of the Playstation 3 , with some choice prose: The aim of all of this is to create a "digital echo" or ripple effect, according to Rana...

Posted Jan 29 2007, 07:31 PM by Robin Grant with | with no comments

Filed under: agency landscape, blogs, notable work, user generated content, viral and buzz marketing

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Cadbury prepares for seven-figure online spend

OK - a rare chance to blog about something important and that we 've been involved with. On the front page of Marketing, today : Cadbury is set to sign off a seven-figure digital investment for 2007 to promote key product lines including Dairy Milk...

Posted Jan 24 2007, 10:10 PM by Robin Grant with | with no comments

Filed under: marketing and media spend, notable work, online advertising, user generated content

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A case study in customer generated advertising

Matt Dyke summarises : Interesting case study from Wired Mag on last spring's brand campaign for Chevrolet, which was entirely consumer generated. In summary, people were given a pretty much free reign to say anything they liked through the format...

Posted Nov 23 2006, 03:44 PM by Robin Grant with | with no comments

Filed under: notable work, user generated content

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Nice Altoids Idea

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BBH do digital. Badly

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Guinness' Hands

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Let a million penguins bloom

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Creating a digital echo

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Cadbury prepares for seven-figure online spend

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A case study in customer generated advertising