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Senior Producer: £45000-£55000
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Contract Communications Manager (Marketing / Branding): £150-£200
Digital Account Manager: £28k - £32k

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Reebok's Run Easy campiagn on Facebook

Almost certainly cheaper to do than Nike+ : Reebok is leveraging Facebook to encourage runners to set up their own running groups on Facebook or join one of hundreds created by other runners just like you and me. The amazing thing is that as of this morning...

Posted Oct 01 2007, 01:04 PM by Robin Grant with | with no comments

Filed under: notable work, social networks, viral and buzz marketing

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After Kate Modern, comes Sofia’s Diary

A new interactive drama series, ‘Sofia’s Diary’ from Sony Pictures Television International is to air on Bebo.com this Autumn . ‘Sofia’s Diary’, is the second interactive drama series to be introduced by Bebo. It follows...

Posted Sep 24 2007, 05:21 PM by Robin Grant with | with no comments

Filed under: notable work, social networks, TV and the internet

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Wal-Mart's Facebook group

Wal-Mart have just launched a Facebook group . Over to Charlene Li : I think that Wal-Mart is doing several things really well here - which is a nice change of pace given their previous forays into social computing (e.g. social networking site "The...

Posted Aug 15 2007, 12:06 AM by Robin Grant with | with no comments

Filed under: notable work, social networks, viral and buzz marketing

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Channel 4 launches Big Brother Facebook app

Channel 4 have launched a clever little Facebook app for Big Brother : Once you've downloaded it, you will receive constant updates of the latest news from the House, meaning nothing will happen without you knowing about it. You can support any housemate...

Posted Aug 13 2007, 06:20 PM by Robin Grant with | with 1 comment(s)

Filed under: notable work, social networks, widgets

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easyCruise's Facebook group

TMW's Jonathan Cheek tells a tale of a company getting marketing on Facebook right - in this case easyCruise's use of a group to deepen their relationships with customers and generate word of mouth by proxy, as even if members don't talk about...

Posted Aug 03 2007, 12:07 PM by Robin Grant with | with no comments

Filed under: notable work, social networks

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HMV appoints LBi to create Facebook rival

Yup, you read the headline right , HMV have lost it - what on earth makes them think that they can compete against Facebook's $38 million funding, 200 employees and 1.4 million active UK users . If they had any sense they would be building a Facebook...

Posted Jun 15 2007, 01:41 PM by Robin Grant with | with 3 comment(s)

Filed under: notable work, social networks

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Sprite launches mobile social network

I predict a failure , but interesting none the less ... Update: Apparently it will launch in the UK by mid-2008 . Subscribe to Advertising 2.0 by email or RSS

Posted Jun 07 2007, 10:50 AM by Robin Grant with | with 5 comment(s)

Filed under: mobile, notable work, social networks

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Lonelygirl15 presents... KateModern

You've probably seen this already, but just in case : Interactive video show 'Lonelygirl15' has united with social networking site Bebo.com to launch a spin-off of the Californian drama based in London. "Lonelygirl15 presents... KateModern"...

Posted Apr 19 2007, 09:49 AM by Robin Grant with | with no comments

Filed under: notable work, social networks, TV and the internet

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Virtual Me

Electronic Arts and Endemol have announced the launch of Virtual Me , which: is intended to bridge the gap between traditional TV (how OLD does that sound), videogaming and the internet. A user-friendly tool will help users to create life-like cyber clones...

Posted Apr 18 2007, 08:46 PM by Robin Grant with | with no comments

Filed under: advergames, notable work, social networks, TV and the internet, virtual worlds

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Online Drama - Prom Queen

Iain Tait brings news of Prom Queen, a new 80 episode internet-only drama : Each episode is just over 2 minutes long and features pre and post-roll ads - a couple of seconds pre and about 10 seconds post. It’s being produced by a production company...

Posted Apr 15 2007, 09:01 PM by Robin Grant with | with no comments

Filed under: notable work, social networks, TV and the internet

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Islandoo

You probably won't have heard of Islandoo , or of the company behind it, Mint Digital , based in Vauxhall. Paul Kelbie in the Independent : It started life as a website where wannabe reality-television participants could post their audition clips...

Posted Oct 25 2006, 12:40 AM by Robin Grant with | with no comments

Filed under: key insights, notable work, social networks, wisdom of crowds

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Reebok's Run Easy campiagn on Facebook

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After Kate Modern, comes Sofia’s Diary

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Wal-Mart's Facebook group

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Channel 4 launches Big Brother Facebook app

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easyCruise's Facebook group

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HMV appoints LBi to create Facebook rival

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Sprite launches mobile social network

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Lonelygirl15 presents... KateModern

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Virtual Me

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Online Drama - Prom Queen

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Islandoo