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It's all about the data

Following my post from a few weeks ago , Revolution have been kind enough to publish an article about Flybe's eCRM programme , which I spent a good part of last year and early this year helping to create. There's also an artitcle from marketing...

Posted Nov 19 2007, 11:32 AM by Robin Grant with | with no comments

Filed under: email marketing, notable work, planning

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The service is the advertising

Asi Sharabi on Tesco's new price check website : Increasingly, brands develop utility applications for their consumers to enjoy or benefit from. And these applications have ‘advertising’ embedded in them or in other words, the application...

Posted Jul 27 2007, 08:50 PM by Robin Grant with | with no comments

Filed under: notable work, planning

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DDB doing it right?

Here's the latest TV ad for the VW Golf, done by DDB London . It's a nice ad, but what's more interesting is the accompanying website . As you can see, it's a really well thought out campaign site, that's had a fair bit of time and...

Posted May 30 2007, 03:03 PM by Robin Grant with | with 4 comment(s)

Filed under: agency landscape, notable work, planning

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It's all about the data

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The service is the advertising

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DDB doing it right?