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Panasonic's influencer campaign at CES

Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic : Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show,...

Posted Jan 12 2009, 02:39 PM by Robin Grant with | with no comments

Filed under: blogs, key insights, notable work, viral and buzz marketing

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A reminder of who we are

Just watch : Conversely an ad from Anomaly for Converse . Update: An insight into who they are . Subscribe to Advertising 2.0 by email or RSS

Posted Jan 20 2008, 08:48 AM by Robin Grant with | with 3 comment(s)

Filed under: key insights, notable work

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Interruptive advertising does work, for now

Here's two really nice examples of interruptive online advertising that does work - a MPU for Amnesty and an expandable banner for Renault - however, how effective will the nth viewing be, let alone the nth execution to copy the same executional trick...

Posted May 30 2007, 11:58 AM by Robin Grant with | with 1 comment(s)

Filed under: key insights, marketing and media spend, notable work, online advertising

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Moonpig's overnight success

Heather Hopkins tells the story of Moonpig : Have you heard of Moonpig ? I hadn't before yesterday when I wrote up a quick news release for Valentine's Day. The site caught my eye as it ranked #3 among Flowers and Gifts websites last week (the...

Posted Feb 14 2007, 06:22 PM by Robin Grant with | with no comments

Filed under: blogs, key insights, notable work, search

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Islandoo

You probably won't have heard of Islandoo , or of the company behind it, Mint Digital , based in Vauxhall. Paul Kelbie in the Independent : It started life as a website where wannabe reality-television participants could post their audition clips...

Posted Oct 25 2006, 12:40 AM by Robin Grant with | with no comments

Filed under: key insights, notable work, social networks, wisdom of crowds

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Panasonic's influencer campaign at CES

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A reminder of who we are

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Interruptive advertising does work, for now

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Moonpig's overnight success

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Islandoo