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Panasonic's influencer campaign at CES
Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic : Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show,...
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Jan 12 2009, 02:39 PM
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Robin Grant
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February's Creative Showcase
The results of February's Creative Showcase have just been announced - Tribal DDB with Volkswagen's new website won this month, with LMFM's Keep Discovering for Emirates coming in second and Lowe Brindfors's Le Passage for Artois taking...
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Apr 03 2008, 04:58 PM
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Robin Grant
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Absolut Machines
The perfect way to loose half an hour of a rainy Sunday afternoon - go play ... [ via ] Subscribe to Advertising 2.0 by email or RSS
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Mar 16 2008, 02:47 PM
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Robin Grant
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January's Creative Showcase
Another month, another Creative Showcase. January's winners are (cue drum roll)... AKQA's Supersonic for Nike took the top prize, with AIS' Staff Blaster coming in second and Profero's Class A for FRANK taking third. Subscribe to Advertising...
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Feb 28 2008, 06:24 PM
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The year of the Gorilla
A year ago, Cadbury's UK chocolate business was reeling from a salmonella-related product recall that had wiped £30m off sales, provoked a £1m fine and damaged the group's reputation. And then came Fallon's Gorilla which : boosted...
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Feb 23 2008, 04:07 PM
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Robin Grant
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The BBC's new widgets
BBC Worldwide have launched a nice series of multi-platform branded widgets for Top Gear , Radio Times and Good Food . Good stuff... Subscribe to Advertising 2.0 by email or RSS
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Feb 15 2008, 01:06 PM
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Robin Grant
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How Channel 4 engage with their audience
Contagious reports : By taking the Skins brand into people’s real worlds, not only do a loyal community get to feel like we’re doing something for them, we get back what we spend in media value. Subscribe to Advertising 2.0 by email or RSS
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Feb 14 2008, 12:53 AM
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Robin Grant
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VW's new site
Tribal DDB launched VW's new website today, which VW have spent millions on , and it's looking good. This follows on from AKQA's new site for Fiat back in July , which is similarly endowed with 3D & configurator goodness. Will all the...
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Feb 12 2008, 03:35 PM
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Robin Grant
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Coca-Cola's blog - is it the real thing?
Lloyd Gofton writes glowingly of Coca-Cola's new corporate blog . As you can see in the comments, I disagree. What do you think? Subscribe to Advertising 2.0 by email or RSS
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Feb 12 2008, 12:14 AM
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Profero's new work for Frank
Profero have put their latest online ads for FRANK on display for all of our perusal , along with an introduction on the Creative Social blog . It's all class A stuff*. * forgive the pun Subscribe to Advertising 2.0 by email or RSS
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Jan 28 2008, 12:03 AM
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Robin Grant
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Some thing has found us
Chris Thilk tells a story worth reading about the marketing of Cloverfield : To understand just how fervent the buzz has been about the movie, you kind of have to look at how Paramount sold the movie in two completely different ways to two completely...
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Jan 24 2008, 12:54 PM
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Robin Grant
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A reminder of who we are
Just watch : Conversely an ad from Anomaly for Converse . Update: An insight into who they are . Subscribe to Advertising 2.0 by email or RSS
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Jan 20 2008, 08:48 AM
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Robin Grant
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Burton's Sabotage Stupidity campaign
Contagious reports on a new camapign from Burton which encourages boarders to venture into resorts that ban snowboarding and film their prohibited exploits/experiences - imagine Jackass-esque videos of lary vigilantes tormenting salopette-wearing stiffs...
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Jan 17 2008, 04:14 PM
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Robin Grant
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December's Creative Showcase
It's only been a week or so since November's results were anounced , but the IAB must have given the judges a kick up the arse this month, as December's Creative Showcase winners are (cue drum roll)... Poke's Unlimited for Orange took...
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Jan 15 2008, 06:15 PM
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Robin Grant
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Do BBH 'get in there' with their Lynx effect?
OK, it's been a while since I last slammed BBH's digital efforts , but they've been generating a lot of noise about their new website for Lynx , the first work they've done for them since they won the digital account a year ago . So how...
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Jan 10 2008, 04:16 PM
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Robin Grant
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