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24% of UK Internet users regularly access the web from their mobile phones

Surprisingly high figures from the latest comScore Mobile Tracking Study ( via Netimperative ): The research shows that 29% of European Internet users regularly access the Web from their mobile phones compared to only 19% in the US. Of the countries examined...

Posted Oct 24 2006, 11:07 PM by Robin Grant with | with no comments

Filed under: key insights, mobile

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Nearly 20% of population responding to short code ads

Seen a poster or a press ad with a "text XXXXX to ZZZZZ" on it? You're not alone. Each month, 18.5% per cent of British consumers use a mobile shortcode to respond to advertising , according to new research by M:Metrics .

Posted Oct 04 2006, 09:15 PM by Robin Grant with | with no comments

Filed under: key insights, mobile, stats

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24% of UK Internet users regularly access the web from their mobile phones

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Nearly 20% of population responding to short code ads