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Research is the only route to measuring effectiveness

Richard Huntington : We need real attempts to prove the commercial value of immersing people in a brand's world and having them interact with it and share it with others, not to mention the means by which to model the sales effect of digital activity...

Posted Jan 11 2008, 12:51 AM by Robin Grant with | with no comments

Filed under: measurement, planning

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The problem with integration is the concept

Gareth Kay on integration : is integration the right concept? Isn't it really all about interaction of different elements creating a new idea rather than the integration of the same idea or execution across every channel? (I think Faris' and Jason's...

Posted Mar 02 2007, 12:49 AM by Robin Grant with | with no comments

Filed under: measurement, planning

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Research is the only route to measuring effectiveness

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The problem with integration is the concept