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Online forecast to reach 20% of total US ad spend in 2007

They're catching up ...

Posted Jan 30 2007, 08:56 PM by Robin Grant with | with no comments

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Survey of UK Internet Trends

The CBI have just released a new survey of internet trends . There's some really good stuff in here, both for optimists and those that wish we could bring the debate back down to earth. I've picked out a few things below, but you should print...

Posted Nov 24 2006, 04:48 PM by Robin Grant with | with no comments

Filed under: e-retail, marketing and media spend, stats

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Email marketing delivers the biggest bang for your buck

Bill McCloskey in the Email Insider : The Direct Marketing Association released its latest Power of Direct economic-impact study last week, and the figures surrounding e-mail were quite amazing. The data has been mentioned in a few columns but bears repeating...

Posted Nov 02 2006, 01:38 AM by Robin Grant with | with no comments

Filed under: email marketing, marketing and media spend, stats

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Sorrell says internet ad spend should rise

The Guardian reports on WPP chief executive Sir Martin Sorrell's statement this morning : In Britain, the web is set to account for 14% of advertising spend this year, ahead of radio, outdoor and even national newspapers, and double the global average...

Posted Oct 27 2006, 01:39 AM by Robin Grant with | with no comments

Filed under: marketing and media spend, stats

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Online ad spend to overtake TV in 4 years

The Times reports on the IAB's latest research : Online advertising in Britain is expected to overtake the television market by the end of the decade, according to the chief executive of the Internet Advertising Bureau. Guy Phillipson, the IAB’s...

Posted Oct 05 2006, 10:09 PM by Robin Grant with | with no comments

Filed under: marketing and media spend, stats

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Online forecast to reach 20% of total US ad spend in 2007

Tag Filter

Survey of UK Internet Trends

Tag Filter

Email marketing delivers the biggest bang for your buck

Tag Filter

Sorrell says internet ad spend should rise

Tag Filter

Online ad spend to overtake TV in 4 years