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The IAB's new Brand Engagement study

Guy Phillipson, the IAB's chief executive : Predictably TV is still king, but online clearly performs well – especially on the key ‘trust’ metric – so it’s important that that FMCG advertisers allocate greater proportions...

Posted Sep 28 2007, 01:03 PM by Robin Grant with | with no comments

Filed under: key insights, marketing and media spend, online advertising, planning

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Interruptive advertising does work, for now

Here's two really nice examples of interruptive online advertising that does work - a MPU for Amnesty and an expandable banner for Renault - however, how effective will the nth viewing be, let alone the nth execution to copy the same executional trick...

Posted May 30 2007, 11:58 AM by Robin Grant with | with 1 comment(s)

Filed under: key insights, marketing and media spend, notable work, online advertising

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Porsche allocates one-fifth of marketing spend to online ads

We're in the news again today , for something I've been pushing for and then working on for a while: Porsche has made its biggest push into online advertising to date, committing 20% of its marketing budget to online. The luxury car brand has...

Posted Feb 15 2007, 06:44 PM by Robin Grant with | with no comments

Filed under: marketing and media spend, notable work, online advertising

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Online display advertising rates to rise

The Guardian reports that online display advertising rates are set to increase significantly this year : "It is about the law of supply and demand," said Paul Ryan, head of insight at Thomson Intermedia. "Advertisers want to get online...

Posted Feb 12 2007, 06:38 PM by Robin Grant with | with no comments

Filed under: marketing and media spend, online advertising

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Cadbury prepares for seven-figure online spend

OK - a rare chance to blog about something important and that we 've been involved with. On the front page of Marketing, today : Cadbury is set to sign off a seven-figure digital investment for 2007 to promote key product lines including Dairy Milk...

Posted Jan 24 2007, 10:10 PM by Robin Grant with | with no comments

Filed under: marketing and media spend, notable work, online advertising, user generated content

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The IAB's new Brand Engagement study

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Interruptive advertising does work, for now

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Porsche allocates one-fifth of marketing spend to online ads

Tag Filter

Online display advertising rates to rise

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Cadbury prepares for seven-figure online spend