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Umair Haque on the future of brands
You have to watch this . Scared? Subscribe to Advertising 2.0 by email or RSS
Posted
Feb 21 2008, 12:32 AM
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Robin Grant
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Is there a crash coming?
Was Publicis's Levy right when he said that " far too many people are building plans based on advertising and they may well be disappointed because there is not enough money for everyone ". If you've been reading this blog for a while...
Posted
Nov 16 2007, 12:07 AM
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Robin Grant
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The IAB's new Brand Engagement study
Guy Phillipson, the IAB's chief executive : Predictably TV is still king, but online clearly performs well – especially on the key ‘trust’ metric – so it’s important that that FMCG advertisers allocate greater proportions...
Posted
Sep 28 2007, 01:03 PM
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Robin Grant
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Eight things that terrify account people
If you're an agency exec (AE), face it, everyone hates you. Your client is smarter than you about the industry and thinks you're an idiot. They complain that your agency and your creatives never come to them with any truly breakthrough thinking...
Posted
Aug 22 2007, 02:41 PM
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Matt Law
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Marketing's new key metric: Engagement
Forrester's new report looks pretty good : The marketing funnel is a broken metaphor that overlooks the complexity social media introduces into the buying process. As consumers' trust in traditional media diminishes, marketers need a new approach...
Posted
Aug 13 2007, 05:08 PM
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Robin Grant
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Interruptive advertising does work, for now
Here's two really nice examples of interruptive online advertising that does work - a MPU for Amnesty and an expandable banner for Renault - however, how effective will the nth viewing be, let alone the nth execution to copy the same executional trick...
Posted
May 30 2007, 11:58 AM
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Robin Grant
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Chaos Scenario 2.0
When you've got some time this weekend, you should read Bob Garfield's Chaos Scenario 2.0 : Maybe you'd better lean forward. Presently you will be given five reasons to consider something barely imaginable: a post-apocalyptic media world substantially...
Posted
Mar 30 2007, 02:26 PM
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Robin Grant
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The future of marketing
The Economist Intelligence Unit, have released a new report, the future of marketing , which I suggest you read in full. The past two years have witnessed the first examples of true two-way marketing “conversations” between customers and some...
Posted
Oct 02 2006, 01:14 PM
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Robin Grant
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