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The slow death of the microsite

Following on from my two posts on the subject of microsites last year, Andrew Walmsley has piled in : They dilute brand equity and perform poorly in search. They might look attractive in a conventional advertising sense, but they frequently fail to deliver...

Posted Jan 22 2008, 01:33 PM by Robin Grant with | with 6 comment(s)

Filed under: key insights, search, usability and experience design

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There is nothing else but search

There is nothing else but search. People do not type in URLs, they google your brand name . More than ever before . Deal with it... Subscribe to Advertising 2.0 by email or RSS

Posted Dec 18 2007, 12:11 AM by Robin Grant with | with no comments

Filed under: key insights, search

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Search or die

When you advertise, in any medium, always run a search campaign as well. It's that simple. On Monday I was struggling to get this message across to one of my clients armed only with anecdotes like this and this to use in evidence, and then as if a...

Posted Apr 18 2007, 03:03 PM by Robin Grant with | with no comments

Filed under: key insights, online advertising, search

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Why PR and SEO go hand in hand

Ken McGaffin on why PR and SEO go hand in hand : More news sites are writing about and linking to external web sites of all kinds. What better source of a quality link? Not only will these media outlets have large audiences, but they will be spidered...

Posted Mar 15 2007, 12:32 AM by Robin Grant with | with no comments

Filed under: key insights, search

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Google isn't a search engine

Clive Thompson : Google isn't a search engine. Google is a reputation-managment system. What do we search for, anyway? Mostly people, products, ideas - and what we want to know are, what do other people think about this stuff? All this blogging, Flickring...

Posted Feb 25 2007, 08:57 PM by Robin Grant with | with no comments

Filed under: key insights, search

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The most important search engine is in our minds

Richard Huntington : The reality is that search optimisation ... should be seen as a safety net for a brand. It should be working as a final attempt to secure the attention of consumers if everything else has failed. But it is far better (and probably...

Posted Feb 21 2007, 04:49 PM by Robin Grant with | with no comments

Filed under: key insights, search

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Moonpig's overnight success

Heather Hopkins tells the story of Moonpig : Have you heard of Moonpig ? I hadn't before yesterday when I wrote up a quick news release for Valentine's Day. The site caught my eye as it ranked #3 among Flowers and Gifts websites last week (the...

Posted Feb 14 2007, 06:22 PM by Robin Grant with | with no comments

Filed under: blogs, key insights, notable work, search

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Search engines are used instead of typing in a URL

Chris Lake on something very important for marketers to understand : Like many other people I often type in a URL or company name into Google ... to access websites. It has become quite a habit. Turns out I’m not alone. According to Google the most...

Posted Jan 19 2007, 10:49 PM by Robin Grant with | with no comments

Filed under: key insights, search

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The slow death of the microsite

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There is nothing else but search

Tag Filter

Search or die

Tag Filter

Why PR and SEO go hand in hand

Tag Filter

Google isn't a search engine

Tag Filter

The most important search engine is in our minds

Tag Filter

Moonpig's overnight success

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Search engines are used instead of typing in a URL