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interactive TV
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Interactive TV and branded content
Marketing have a good article on the latest developments in interactive TV .
Posted
Mar 15 2007, 12:14 AM
by
Robin Grant
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Filed under:
interactive TV
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Honda ditches 'outdated' iTV
Honda ditches 'outdated' iTV Honda, one of the pioneers of interactive TV advertising, is dropping the medium from its media schedule for 2007, claiming that red-button ads are 'clunky' and 'outdated'. The marque's marketing...
Posted
Nov 22 2006, 03:45 PM
by
Robin Grant
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interactive TV
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Interactive TV
Marketing reports that UK commercial broadcasters are cutting the cost of running interactive TV (iTV) ad campaigns in an attempt to win over sceptical FMCG and entertainment brand owners . The last breaths of a dying medium? Maybe, maybe not : The Sky...
Posted
Nov 15 2006, 09:59 PM
by
Robin Grant
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Filed under:
interactive TV
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