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Situation comedy

No, I'm not talking about Apple's 728x90 (although it is funny). In light of the recent fracas about online display advertising and the content it's appearing next to , it's worth remembering what can happen when placements go really wrong...

Posted Aug 14 2007, 11:08 AM by Robin Grant with | with no comments

Filed under: ethics, notable work, online advertising

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Sony viral marketing ploy backfires

The Guardian's gamesblog has the story .

Posted Dec 11 2006, 06:06 PM by Robin Grant with | with no comments

Filed under: blogs, ethics, notable work, viral and buzz marketing

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Edelman fuck up with flog

Edelman , the PR company that literally wrote the book on blogs and marketing , have come a cropper , with their involvement in Wal-Marting Across America . Big time . Update: WOMMA has put Edelman's membership on review .

Posted Oct 18 2006, 12:39 AM by Robin Grant with | with no comments

Filed under: blogs, ethics, notable work, viral and buzz marketing

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Situation comedy

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Sony viral marketing ploy backfires

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Edelman fuck up with flog