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Why authenticity matters

NixonMcInnes reports on the amusing tale of the Guardian's new travel blog , concluding: You can’t out-smart your readers. If you aren’t being authentic, you will be found out by the crowd. Update: ShinyRed has more . Update 2: Our perspective...

Posted Feb 16 2008, 10:29 PM by Robin Grant with | with no comments

Filed under: blogs, ethics

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Blogging for cash raises questions of ethics

The Los Angeles Times has a good article on the issues the rise of companies like PayPerPost , ReviewMe , Loud Launch and SponsoredReviews.com raise.

Posted Mar 10 2007, 12:43 AM by Robin Grant with | with no comments

Filed under: blogs, ethics, viral and buzz marketing

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Fake consumer reviews and flogs soon to be illegal

The Times reports : Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year. Businesses which write fake blog entries or create...

Posted Feb 10 2007, 06:47 PM by Robin Grant with | with no comments

Filed under: blogs, ethics, user generated content

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ASA ruling on flogs

Giles Rhys Jones with an interesting piece of news : Research has shown the public regard blogs as the second most reliable source or information after online review sites. This is more than for newspapers, adverts and e-mail marketing. It is therefore...

Posted Jan 15 2007, 02:37 PM by Robin Grant with | with no comments

Filed under: blogs, ethics, user generated content

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Sony viral marketing ploy backfires

The Guardian's gamesblog has the story .

Posted Dec 11 2006, 06:06 PM by Robin Grant with | with no comments

Filed under: blogs, ethics, notable work, viral and buzz marketing

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Edelman fuck up with flog

Edelman , the PR company that literally wrote the book on blogs and marketing , have come a cropper , with their involvement in Wal-Marting Across America . Big time . Update: WOMMA has put Edelman's membership on review .

Posted Oct 18 2006, 12:39 AM by Robin Grant with | with no comments

Filed under: blogs, ethics, notable work, viral and buzz marketing

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Why authenticity matters

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Blogging for cash raises questions of ethics

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Fake consumer reviews and flogs soon to be illegal

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ASA ruling on flogs

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Sony viral marketing ploy backfires

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Edelman fuck up with flog