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Email marketing: Keep it relevant

Following on from the recent news that email marketing delivers the biggest bang for your buck , Richard Gibson, chair of the Benchmarking Hub of the DMA Email Marketing Council, explores a key theme which emerged at last week’s email marketing...

Posted Nov 13 2006, 11:09 PM by Robin Grant with | with no comments

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Email marketing delivers the biggest bang for your buck

Bill McCloskey in the Email Insider : The Direct Marketing Association released its latest Power of Direct economic-impact study last week, and the figures surrounding e-mail were quite amazing. The data has been mentioned in a few columns but bears repeating...

Posted Nov 02 2006, 01:38 AM by Robin Grant with | with no comments

Filed under: email marketing, marketing and media spend, stats

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Email marketing volumes set to equal Direct Mail this year

Netimperative reports : The number of email marketing messages being sent are set to equal that of direct mail by the end of this year, according to the latest research from the Direct Marketing Association (DMA).

Posted Oct 11 2006, 10:18 PM by Robin Grant with | with no comments

Filed under: email marketing, marketing and media spend

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Email marketing: Keep it relevant

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Email marketing delivers the biggest bang for your buck

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Email marketing volumes set to equal Direct Mail this year