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email marketing
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It's all about the data
Following my post from a few weeks ago , Revolution have been kind enough to publish an article about Flybe's eCRM programme , which I spent a good part of last year and early this year helping to create. There's also an artitcle from marketing...
Posted
Nov 19 2007, 11:32 AM
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Robin Grant
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email marketing
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eCRM, digital direct, whatever...
Don't get me wrong, having run first Eurostar's and then Flybe's eCRM programmes, I know the ROI that you can get from applying traditional DM data planning principles to email marketing is insane. However, to think that you can be 'lead...
Posted
Oct 25 2007, 12:21 AM
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Robin Grant
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agency landscape
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BACN: Email you want, but not right now
The latest Web 2.0 term to come to grips with is BACN . When an email is not spam, but not really personal mail either, it's bacn. According to Wired Magazine: Invitations to join social networks are the new spam... However some geeks in Pittsburgh...
Posted
Aug 21 2007, 02:24 PM
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Nathan McDonald
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The dark art of email deliverability
Darren Fell, founder of Pure , has a great 2-part guide to the dark art of email deliverability - Part I , Part II . If you're involved in email marketing (which you should be), it's well worth a read. Subscribe to Advertising 2.0 by email or...
Posted
Jul 13 2007, 10:31 AM
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Robin Grant
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email marketing
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How to improve your email relationships
Following on from my last post about conversations , here's some pertinent advice in the context of email marketing : The online interaction between you and your customers is a relationship like any other. It requires time, effort and consideration...
Posted
Jul 02 2007, 06:18 PM
by
Robin Grant
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email marketing
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Per Recipient Send-Time
Mike Weston : simply sending out an email at exactly the same as each subscriber originally opted in to receiving that marketing message can produce a 20 per cent increase in click through rates; a 65 per cent increase in conversion rates and a 45 per...
Posted
Apr 25 2007, 11:07 AM
by
Robin Grant
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email marketing
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Don't fall victim to frequency fever
A good article from Adotas on optimal email frequency : How often should you email your subscribers? Naturally, you want to send often enough to keep your customers engaged and to maintain revenue or other goals. But, you must take care not to strive...
Posted
Mar 20 2007, 11:28 AM
by
Robin Grant
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Email marketing comes of age
Forrester have released a new report - Email Marketing Comes of Age : Despite concerns about declining attitudes toward email marketing, the medium is alive and well. In fact, email lovers are some of marketers' most valuable customers. They spend...
Posted
Mar 15 2007, 12:29 AM
by
Robin Grant
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email marketing
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stats
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59% of consumers block images in emails
New research just in from MarketigSherpa : 1,323 online consumers over age 18 just told us how they view their email. Turns out 26.6% use preview panes (instead of look at your whole email) and 59% routinely block images. Update: Email Insider brings...
Posted
Feb 17 2007, 12:00 PM
by
Robin Grant
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email marketing
,
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Net-a-Porter ups conversion rate after cutting email activity
Net-a-Porter ups conversion rate after cutting email activity Daniel Farey-Jones in Revolution : Online luxury fashion retailer Net-a-Porter.com has cut down the number of emails it sends to customers from up to 10 per week to two. It had been emailing...
Posted
Feb 05 2007, 08:17 PM
by
Robin Grant
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email marketing
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Will your email get read?
Return Path’s third annual Holiday Email Survey looks into the responses of 2,400 US and Canadian consumers in November and December 2006. Influences on opening an email - the biggest influencers behind the decision to read an email are knowledge...
Posted
Jan 25 2007, 09:50 PM
by
Robin Grant
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email marketing
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stats
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Bad transactional emails
Some interesting research from Silverpop , on online retailers use of transactional emails, which unfortunately chimes with my experience: "Because transactional emails reach customers at a time when they are most likely thinking about the company...
Posted
Jan 18 2007, 02:07 PM
by
Robin Grant
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e-retail
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email marketing
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New regulations effecting emails
You need to start adding the following to the footer of all of your emails - company name, where the company is registered, the registration number and registered address. You can read more about the legal requirements here .
Posted
Jan 12 2007, 07:24 PM
by
Robin Grant
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email marketing
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Remarketing
Marketing Direct defines 'remarketing' : What it is: A term for converting wavering online consumers. Marketers target individuals who have begun a key action but not finished it, such as part-completing an online form, or placing an item in a...
Posted
Jan 03 2007, 05:46 PM
by
Robin Grant
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email marketing
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Stats on email on handheld devices
Stats regarding the use of email on handheld devices are hard to come by. Email Insider has a round up of the sparse information out there .
Posted
Jan 02 2007, 09:08 AM
by
Robin Grant
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Filed under:
email marketing
,
mobile
,
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