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email marketing
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agency landscape
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eCRM, digital direct, whatever...
Don't get me wrong, having run first Eurostar's and then Flybe's eCRM programmes, I know the ROI that you can get from applying traditional DM data planning principles to email marketing is insane. However, to think that you can be 'lead...
Posted
Oct 25 2007, 12:21 AM
by
Robin Grant
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agency landscape
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email marketing
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