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e-retail
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usability and experience design
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V-retail
Is this the future of e-retail interface design? A really nice online store from Swedish company Cicatriz Clothing , which uses video in a really clever way - over to Martina : the site is made of a series of "video-tiles" which animated one...
Posted
May 22 2007, 10:48 AM
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Robin Grant
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eRetailer halves returns by...
It makes intuitive sense, that by providing fashion advice based on a customer's body shape and size, an eRetailer will sell more clothes and have to deal with less returns. At least, that was thinking behind the Trinny & Susannah Style Advisor...
Posted
Apr 05 2007, 06:00 PM
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Robin Grant
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10 usability tips to boost web sales
Jacob Nielsen with 10 usability tips to boost web sales .
Posted
Mar 15 2007, 12:09 AM
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Robin Grant
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Browse, don't search
Browsing seems to be in vogue in the e-retail space at the moment. Next pioneered the approach in the UK, closely followed by the Littlewoods brands. Then there was Uniqlo explorer and American Apparel's Style Grid . Now comes BrowseGoods.com : a...
Posted
Feb 18 2007, 04:13 PM
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Robin Grant
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The Gap lesson on SEO and usability
Chris Lake goes on a tirade : After almost three years of weak sales Gap CEO Paul Pressler has stepped down to enjoy more than £7m worth of severance pay. Why is the 3,100-store company suffering? One look at Gap’s website tells you all you...
Posted
Jan 24 2007, 10:22 PM
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Robin Grant
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Hidden charges and site registration turn customers away
Some interesting research which quantifies an issue I previously was only able to express as a gut feeling: A survey by web usability specialists Webcredible asked internet users what would be most likely to make them abandon an online purchase. The responses...
Posted
Jan 15 2007, 02:35 PM
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Robin Grant
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Uniqlo explorer
Experience Uniqlo explorer (top right). Very nice. [ via ]
Posted
Nov 16 2006, 11:40 AM
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Robin Grant
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Speed matters
E-consultancy shares one of Google's anecdotes : Marissa Mayer, Google's vice president for search products and user experience, has revealed an interesting experiment carried out by the search engine a few years ago. The goal of the experiment...
Posted
Nov 10 2006, 08:26 PM
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Robin Grant
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Customers are very unforgiving...
As if you needed reminding how important a usable website is, E-consultancy reports on new research by Gomez : "The correlation between an unsatisfactory online experience and potential revenue loss has never been stronger." 87% of customers...
Posted
Nov 06 2006, 01:37 AM
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Robin Grant
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