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The future of advertising and agencies

This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective , the launch of which was covered both by the FT : Two-thirds of advertising agencies are...

Posted Jan 23 2009, 11:42 AM by Robin Grant with | with 3 comment(s)

Filed under: agency landscape, blogs, key insights, social networks, twitter, viral and buzz marketing

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Panasonic's influencer campaign at CES

Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic : Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show,...

Posted Jan 12 2009, 02:39 PM by Robin Grant with | with no comments

Filed under: blogs, key insights, notable work, viral and buzz marketing

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Five social media New Year's resolutions for your business

I thought I'd take a crack at compiling a list of five social media New Year's resolutions that apply to all businesses, large and small. If you're wondering why these resolutions are important, find out why my company does what it does or...

Posted Jan 07 2009, 10:03 AM by Robin Grant with | with 2 comment(s)

Filed under: blogs, key insights, social networks, viral and buzz marketing

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Social media more popular than ever

An almost unbelievable couple of graphs from Robin Goad at Hitwise , the first showing that 10.09% of all UK internet visits last week were to 'Social Networking and Forums'. And the second showing Facebook's inexorable growth. There's...

Posted Dec 31 2008, 10:55 AM by Robin Grant with | with 2 comment(s)

Filed under: blogs, key insights, social networks, stats, viral and buzz marketing

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The wiggly world of social media

Little did I know that setting up We Are Social would lead to such glamorous opportunities. For example, yesterday I was asked to appear on Small Business Advice TV to talk about social media marketing and in particular, the example of Wiggly Wigglers...

Posted Dec 19 2008, 10:54 AM by Robin Grant with | with no comments

Filed under: blogs, viral and buzz marketing

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I don't want you to be my friend on Facebook

I don't agree with most of what he writes here, but none the less it's worth reading Richard Huntington's provocative thesis - I don't want you to be my friend on Facebook . However, make sure you scroll down and read my response and the...

Posted Nov 23 2007, 11:36 AM by Robin Grant with | with no comments

Filed under: blogs, social networks, viral and buzz marketing

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The Economist leaks to blogs for online buzz

Mike Seery, CIO of The Economist Group : In the US we identified the 100 most important political bloggers and we effectively give them content before it's published in print, so that it builds a buzz around the thing before it's there. It takes...

Posted Oct 03 2007, 12:53 PM by Robin Grant with | with no comments

Filed under: blogs, notable work, viral and buzz marketing

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The buzz on Word of Mouth

Worth of Mouth marketing is set to grab a larger and larger share of marketing budgets (along with consumer PR), and of course much of this will be through digital channels and social media in particluar. With that in mind, it's probably time you...

Posted Jul 26 2007, 11:26 PM by Robin Grant with | with 3 comment(s)

Filed under: agency landscape, blogs, social networks, viral and buzz marketing

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Blogger Outreach

Brands are increasingly trying to influence bloggers, but most are getting it badly wrong. Take two recent high-profile incidents - Mike Butcher was asked to do something completely off-topic , and one company couldn't even get Greg Verdino's...

Posted Jul 12 2007, 02:40 PM by Robin Grant with | with 2 comment(s)

Filed under: blogs, key insights, viral and buzz marketing

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Responding to crisis using social media

Market Sentinel have released a new white paper on responding to crisis using social media . Nothing particularly new, but a nice PDF to print out and give to your recalcitrant boss or client, in addition to these previous posts - Google isn't a search...

Posted May 20 2007, 12:02 AM by Robin Grant with | with no comments

Filed under: blogs, key insights, viral and buzz marketing

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Blogging for cash raises questions of ethics

The Los Angeles Times has a good article on the issues the rise of companies like PayPerPost , ReviewMe , Loud Launch and SponsoredReviews.com raise.

Posted Mar 10 2007, 12:43 AM by Robin Grant with | with no comments

Filed under: blogs, ethics, viral and buzz marketing

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Creating a digital echo

A great piece in today's Media Guardian describing the marketing campaign behind the upcoming launch of the Playstation 3 , with some choice prose: The aim of all of this is to create a "digital echo" or ripple effect, according to Rana...

Posted Jan 29 2007, 07:31 PM by Robin Grant with | with no comments

Filed under: agency landscape, blogs, notable work, user generated content, viral and buzz marketing

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Sony viral marketing ploy backfires

The Guardian's gamesblog has the story .

Posted Dec 11 2006, 06:06 PM by Robin Grant with | with no comments

Filed under: blogs, ethics, notable work, viral and buzz marketing

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Edelman fuck up with flog

Edelman , the PR company that literally wrote the book on blogs and marketing , have come a cropper , with their involvement in Wal-Marting Across America . Big time . Update: WOMMA has put Edelman's membership on review .

Posted Oct 18 2006, 12:39 AM by Robin Grant with | with no comments

Filed under: blogs, ethics, notable work, viral and buzz marketing

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The future of advertising and agencies

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Panasonic's influencer campaign at CES

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Five social media New Year's resolutions for your business

Tag Filter

Social media more popular than ever

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The wiggly world of social media

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I don't want you to be my friend on Facebook

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The Economist leaks to blogs for online buzz

Tag Filter

The buzz on Word of Mouth

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Blogger Outreach

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Responding to crisis using social media

Tag Filter

Blogging for cash raises questions of ethics

Tag Filter

Creating a digital echo

Tag Filter

Sony viral marketing ploy backfires

Tag Filter

Edelman fuck up with flog