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It's time to wake up

David Armano has an inspired rant against the flash microsite mindset : There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats. Not only is much of their content easier to find on the Web...

Posted Sep 30 2007, 08:52 PM by Robin Grant with | with 1 comment(s)

Filed under: blogs, key insights, usability and experience design, user generated content

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Daily Telegraph launches blogs for readers

As previously hinted , previewed , blogged and beta tested , on May 10th, the Daily Telegraph launched MyTelegraph , a new service that enables readers to set up and personalise their own blogs. Graham Charlton : It's an interesting move, and the...

Posted May 20 2007, 10:27 AM by Robin Grant with | with no comments

Filed under: blogs, user generated content

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Fake consumer reviews and flogs soon to be illegal

The Times reports : Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year. Businesses which write fake blog entries or create...

Posted Feb 10 2007, 06:47 PM by Robin Grant with | with no comments

Filed under: blogs, ethics, user generated content

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Creating a digital echo

A great piece in today's Media Guardian describing the marketing campaign behind the upcoming launch of the Playstation 3 , with some choice prose: The aim of all of this is to create a "digital echo" or ripple effect, according to Rana...

Posted Jan 29 2007, 07:31 PM by Robin Grant with | with no comments

Filed under: agency landscape, blogs, notable work, user generated content, viral and buzz marketing

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ASA ruling on flogs

Giles Rhys Jones with an interesting piece of news : Research has shown the public regard blogs as the second most reliable source or information after online review sites. This is more than for newspapers, adverts and e-mail marketing. It is therefore...

Posted Jan 15 2007, 02:37 PM by Robin Grant with | with no comments

Filed under: blogs, ethics, user generated content

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Customer Engagement

E-consultancy have just pulished their Customer Engagement Report , based on a survey of more than 800 companies and agencies. Some highlights... Appetite for 'Web 2.0' technologies: 42% are planning to apply user-generated content (UGC) to their...

Posted Nov 27 2006, 07:04 PM by Robin Grant with | with no comments

Filed under: blogs, stats, usability and experience design, user generated content

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It's time to wake up

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Daily Telegraph launches blogs for readers

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Fake consumer reviews and flogs soon to be illegal

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Creating a digital echo

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ASA ruling on flogs

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Customer Engagement