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Panasonic's influencer campaign at CES
Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic : Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show,...
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Jan 12 2009, 02:39 PM
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Coca-Cola's blog - is it the real thing?
Lloyd Gofton writes glowingly of Coca-Cola's new corporate blog . As you can see in the comments, I disagree. What do you think? Subscribe to Advertising 2.0 by email or RSS
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Feb 12 2008, 12:14 AM
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The Economist leaks to blogs for online buzz
Mike Seery, CIO of The Economist Group : In the US we identified the 100 most important political bloggers and we effectively give them content before it's published in print, so that it builds a buzz around the thing before it's there. It takes...
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Oct 03 2007, 12:53 PM
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Robin Grant
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Moonpig's overnight success
Heather Hopkins tells the story of Moonpig : Have you heard of Moonpig ? I hadn't before yesterday when I wrote up a quick news release for Valentine's Day. The site caught my eye as it ranked #3 among Flowers and Gifts websites last week (the...
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Feb 14 2007, 06:22 PM
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Robin Grant
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Creating a digital echo
A great piece in today's Media Guardian describing the marketing campaign behind the upcoming launch of the Playstation 3 , with some choice prose: The aim of all of this is to create a "digital echo" or ripple effect, according to Rana...
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Jan 29 2007, 07:31 PM
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Robin Grant
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Sony viral marketing ploy backfires
The Guardian's gamesblog has the story .
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Dec 11 2006, 06:06 PM
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Edelman fuck up with flog
Edelman , the PR company that literally wrote the book on blogs and marketing , have come a cropper , with their involvement in Wal-Marting Across America . Big time . Update: WOMMA has put Edelman's membership on review .
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Oct 18 2006, 12:39 AM
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