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The future of advertising and agencies
This week, the IPA published a report snappily titled Social Media Futures - The future of advertising and agencies in a networked society. A 10-year perspective , the launch of which was covered both by the FT : Two-thirds of advertising agencies are...
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Jan 23 2009, 11:42 AM
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Robin Grant
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Panasonic's influencer campaign at CES
Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic : Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show,...
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Jan 12 2009, 02:39 PM
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Robin Grant
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Five social media New Year's resolutions for your business
I thought I'd take a crack at compiling a list of five social media New Year's resolutions that apply to all businesses, large and small. If you're wondering why these resolutions are important, find out why my company does what it does or...
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Jan 07 2009, 10:03 AM
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Robin Grant
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Social media more popular than ever
An almost unbelievable couple of graphs from Robin Goad at Hitwise , the first showing that 10.09% of all UK internet visits last week were to 'Social Networking and Forums'. And the second showing Facebook's inexorable growth. There's...
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Dec 31 2008, 10:55 AM
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Robin Grant
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The wiggly world of social media
Little did I know that setting up We Are Social would lead to such glamorous opportunities. For example, yesterday I was asked to appear on Small Business Advice TV to talk about social media marketing and in particular, the example of Wiggly Wigglers...
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Dec 19 2008, 10:54 AM
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Robin Grant
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Why authenticity matters
NixonMcInnes reports on the amusing tale of the Guardian's new travel blog , concluding: You can’t out-smart your readers. If you aren’t being authentic, you will be found out by the crowd. Update: ShinyRed has more . Update 2: Our perspective...
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Feb 16 2008, 10:29 PM
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Robin Grant
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Coca-Cola's blog - is it the real thing?
Lloyd Gofton writes glowingly of Coca-Cola's new corporate blog . As you can see in the comments, I disagree. What do you think? Subscribe to Advertising 2.0 by email or RSS
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Feb 12 2008, 12:14 AM
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Robin Grant
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BA launches new airline with a blog
Yup, the headline says it all really - as Neville Hobson points out , BA have launched their new airline, OpenSkies, with a blog . Go check it out... Subscribe to Advertising 2.0 by email or RSS
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Jan 14 2008, 09:11 AM
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Robin Grant
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I don't want you to be my friend on Facebook
I don't agree with most of what he writes here, but none the less it's worth reading Richard Huntington's provocative thesis - I don't want you to be my friend on Facebook . However, make sure you scroll down and read my response and the...
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Nov 23 2007, 11:36 AM
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Robin Grant
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The Economist leaks to blogs for online buzz
Mike Seery, CIO of The Economist Group : In the US we identified the 100 most important political bloggers and we effectively give them content before it's published in print, so that it builds a buzz around the thing before it's there. It takes...
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Oct 03 2007, 12:53 PM
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Robin Grant
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It's time to wake up
David Armano has an inspired rant against the flash microsite mindset : There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats. Not only is much of their content easier to find on the Web...
Posted
Sep 30 2007, 08:52 PM
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Robin Grant
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Blogging CEO = Boosted Share Price?
Bernhard Warner on corporate blogs, and their possible impact on share price : A host of studies show that investors are more loyal to companies that adopt a straightforward and transparent tone with all stakeholders, from investors to customers. And...
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Aug 13 2007, 05:07 PM
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Robin Grant
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The buzz on Word of Mouth
Worth of Mouth marketing is set to grab a larger and larger share of marketing budgets (along with consumer PR), and of course much of this will be through digital channels and social media in particluar. With that in mind, it's probably time you...
Posted
Jul 26 2007, 11:26 PM
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Robin Grant
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Blogger Outreach
Brands are increasingly trying to influence bloggers, but most are getting it badly wrong. Take two recent high-profile incidents - Mike Butcher was asked to do something completely off-topic , and one company couldn't even get Greg Verdino's...
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Jul 12 2007, 02:40 PM
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Robin Grant
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Daily Telegraph launches blogs for readers
As previously hinted , previewed , blogged and beta tested , on May 10th, the Daily Telegraph launched MyTelegraph , a new service that enables readers to set up and personalise their own blogs. Graham Charlton : It's an interesting move, and the...
Posted
May 20 2007, 10:27 AM
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Robin Grant
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