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BBH do digital. Badly

BBH have just launched TT Remastered . As Contagious reports : The sleek flash based site includes 14 tracks from emerging artists who each cover a track from their favourite idols, including Electro-Pop band Coco Electrik’s rendition of Soft Cell’s...

Posted Feb 13 2007, 06:36 PM by Robin Grant with | with no comments

Filed under: advergames, agency landscape, notable work, user generated content

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Guinness' Hands

Contagious reports on Guinness' new 'Hands' campaign : Along with Levi’s, Nike and Coca-Cola, Guinness is a brand that has always made an impact on TV. From the award-winning ‘Surfer’ to last year’s staggering ‘Noitulove’...

Posted Feb 06 2007, 07:04 PM by Robin Grant with | with no comments

Filed under: agency landscape, notable work, user generated content

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Time to jettison the creative department

John Lowery, the Executive Planning Director of Grey London, on the rise of UGC and the future of agencies : If we continue doing what we’re doing, we’re going to get seriously marginalised. And fast. Our already dwindling revenues will shrink...

Posted Jan 30 2007, 09:31 PM by Robin Grant with | with no comments

Filed under: agency landscape, user generated content

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Creating a digital echo

A great piece in today's Media Guardian describing the marketing campaign behind the upcoming launch of the Playstation 3 , with some choice prose: The aim of all of this is to create a "digital echo" or ripple effect, according to Rana...

Posted Jan 29 2007, 07:31 PM by Robin Grant with | with no comments

Filed under: agency landscape, blogs, notable work, user generated content, viral and buzz marketing

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BBH do digital. Badly

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Guinness' Hands

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Time to jettison the creative department

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Creating a digital echo