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How to do Direct (and Digital)

Shaun McIlrath, Creative Director at Hurrell and Dawson on how to do Direct : it is your job to help your clients be uncorporate - to be human. You can do it through comms, or by working within the company to help make it more accessible and helpful to...

Posted Jan 18 2008, 08:42 AM by Robin Grant with | with 2 comment(s)

Filed under: agency landscape, key insights, planning

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PR Agencies are starting to hire account planners...

Richard Moss, EVP at Weber Shandwick, on their recent hire of DDB's Leo Rayman into the role of European Head of Planning : The PR industry has transformed itself in recent years, by putting measurement at the heart of its agenda. Today insight is...

Posted Jan 16 2008, 12:59 PM by Robin Grant with | with 1 comment(s)

Filed under: agency landscape, planning

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Digital: The home of big brand ideas

Richard Huntington on big brand ideas : Maybe it's time to free [above the line] advertising from the need to represent the entirety of the brand idea and recognise that other disciplines are capable of doing this in a richer and more rewarding way...

Posted Sep 19 2007, 12:36 PM by Robin Grant with | with 1 comment(s)

Filed under: agency landscape, planning

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DDB doing it right?

Here's the latest TV ad for the VW Golf, done by DDB London . It's a nice ad, but what's more interesting is the accompanying website . As you can see, it's a really well thought out campaign site, that's had a fair bit of time and...

Posted May 30 2007, 03:03 PM by Robin Grant with | with 4 comment(s)

Filed under: agency landscape, notable work, planning

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How to do Direct (and Digital)

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PR Agencies are starting to hire account planners...

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Digital: The home of big brand ideas

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DDB doing it right?