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Jobs

Web Data Analyst / Web Analytics Consultant: £30,000 - £40,000 DOE + Bens
Head of Advertising: £45000-£60000
Head of Marketing: £80000-£120000
Head of Brand: £45000-£60000
Digital Marketing Manager / SEO Manager: £35,000 - £45,000 DOE + Bens

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In-game advertising

David Murphy gives a good overview of the current state of the in-game advertising market in this week's Marketing - worth a read if you're interested in that sort of thing... Subscribe to Advertising 2.0 by email or RSS

Posted Mar 17 2008, 09:07 AM by Robin Grant with | with no comments

Filed under: advergames

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IAB in-game advertising report

Gaming is the fastest growing form of entertainment, with a global audience of nearly half a billion people, yet it’s been reported that UK adspend is currently under £10 million. This report from the Internet Advertising Bureau assess the...

Posted Apr 29 2007, 11:00 AM by Robin Grant with | with 2 comment(s)

Filed under: advergames

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Virtual Me

Electronic Arts and Endemol have announced the launch of Virtual Me , which: is intended to bridge the gap between traditional TV (how OLD does that sound), videogaming and the internet. A user-friendly tool will help users to create life-like cyber clones...

Posted Apr 18 2007, 08:46 PM by Robin Grant with | with no comments

Filed under: advergames, notable work, social networks, TV and the internet, virtual worlds

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Home, the Second Life Habbo killer

Just watch the video Of course, they'll need to release PC and Mac clients. Update: Thanks to Nick in the comments below, here's another video with more detail:

Posted Mar 08 2007, 07:53 PM by Robin Grant with | with 1 comment(s)

Filed under: advergames, virtual worlds

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I am the passenger

Netanel Jacobsson has details of the making of The Passenger , a Nokia advergame, conceived by HyperHappen . You can bet there's going to be hype about this in the coming weeks. I have to admit, it's a great concept, and is a clever way of demonstrating...

Posted Feb 16 2007, 12:09 AM by Robin Grant with | with no comments

Filed under: advergames, notable work

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BBH do digital. Badly

BBH have just launched TT Remastered . As Contagious reports : The sleek flash based site includes 14 tracks from emerging artists who each cover a track from their favourite idols, including Electro-Pop band Coco Electrik’s rendition of Soft Cell’s...

Posted Feb 13 2007, 06:36 PM by Robin Grant with | with no comments

Filed under: advergames, agency landscape, notable work, user generated content

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In-Game Ads To Be Worth $1.2B in 3 Years

Ed Bartlett, a VP at IGA, talks to Spong.com : "Here at IGA, we’ve looked at numerous predictions from major analysts in the industry – including reports from Citi, IDC, Yankee Group, Forrester and SIG – and we can confidently state...

Posted Feb 07 2007, 11:21 AM by Robin Grant with | with no comments

Filed under: advergames, marketing and media spend

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Advergames bump Burger King's profit

"Since the fast-food chain launched a limited-edition collection of three Xbox games in November - Pocketbike Racer, Big Bumpin', Sneak King - sales of BK Value Meals have spiked to bring home meaty profits during the company's second quarter...

Posted Feb 01 2007, 11:00 AM by Robin Grant with | with no comments

Filed under: advergames

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In-game advertising

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IAB in-game advertising report

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Virtual Me

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Home, the Second Life Habbo killer

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I am the passenger

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BBH do digital. Badly

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In-Game Ads To Be Worth $1.2B in 3 Years

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Advergames bump Burger King's profit