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We Are Social - Advertising 2.0

April 2008 - Posts

HelloTxt Twhirl

by Robin Grant, Apr 14 2008, 10:49 PM

Finally got around to trying out Twhirl, a multi-platform client for Twitter that everyone's been raving about. It rocks - it's turned Twitter into something a bit more interesting (OK, so it was already, but I've been a bit slow). And then there's HelloTxt, which allows you to update Twitter, Facebook and LinkedIn (and more) all at once. Handy.

Anyway, come follow...

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The dangers of artificial word of mouth

by Robin Grant, Apr 07 2008, 10:28 AM

Take your pick - you can read this guidance note from the IPA, a little dry, but useful to understand where the law stands on the issue - or you can read this short story by Hari Kunzru which will be of less practical use but will leave you moved...

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W+K hires a search specialist

by Robin Grant, Apr 07 2008, 10:00 AM

Though I recently wrote a post about digital creative agencies and search, Andrew Walmsley reiterated that search is advertising and Iain Tait wrote a piece on URLs being out and search being in in offline advertising, I wasn't expecting this - Wieden + Kennedy have hired a director of search:

We're getting invested in this because we think creativity in search is an area that hasn't been exploited at all," said Renny Gleeson, global director of digital strategies for Wieden.

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We Are Social - Advertising 2.0

Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by We Are Social, a social media agency. Always in beta.
 

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Nathan McDonald

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