Andrew Walmsley on search:
This is marketing, and, moreover, it is advertising, in a pure, analytical and rather detail-obsessive way. To master it truly, we must understand how it creates value in the marketing and media mix, and where and how it influences users on their journey to being customers.
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David Murphy gives a good overview of the current state of the in-game advertising market in this week's Marketing - worth a read if you're interested in that sort of thing...
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The perfect way to loose half an hour of a rainy Sunday afternoon - go play...
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Iain Tait with a must read post, prompted by the must watch The Rise and Fall of the Ad Man, asking:
assuming that the time is right, what would you do to create a brand new agency, like they did in the 60s?
David Armano:
forums, blogs, widgets and whatever alone are not where the action is at. Community clusters and connections are building blocks of our individual and group social systems. But what happens when these touch points become orchestrated? When they compliment each other and act as functional parts of a larger organism?
Tod Norman, partner at brand response agency Watson Phillips Norman, on why great planners have to be dumb.
Nathan McDonald
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